Computer manufacturer Hewlett-Packard’s top UK and Ireland business marketer, Becky Carroll, is returning to the US after almost three years in the role. Carroll, director of marketing for enterprise computing, UK and Ireland, is currently seeking a role within Hewlett-Packard in the US. Carroll, who came to the UK as part of a secondment programme […]
UK Athletics, the sport’s governing body, has struck a new four-year sponsorship deal worth &£4m with sportswear manufacturer Reebok. The deal means Reebok becomes the principal sponsor of the UK cross-country series, which will now be called the Reebok Cross Challenge. It will also provide investment for UK Athletics’ youth programmes, Norwich Union Startrack and […]
Face-to-face retailers still attract the majority of book-buying customers, although independents are losing ground to multiple specialists. As long as shelf and window displays remain a big influence on book choice, Internet retailers are unl
Procter & Gamble-owned petfood business Iams is ploughing up to £5m into relaunching its Eukanuba premium dogfood brand across Europe.
Advertising on a Sunday has traditionally been shunned by retailers, but there are signs that this is about to change.
The Diary was more than prepared to be mature when it was approached by TDI, the company that runs London Transport’s advertising, about a new advertising campaign for Anusol. As readers will know, The Diary finds it hard to “sit” on a good story. The “bumf” that came with the release explained how the campaign […]
US digital billboard company Next Generation Network (NGN) is launching its E-Billboards brand in the UK. E-Billboards will have its own management and sales team in the UK, to be in place for early next year. Several senior outdoor industry figures have already been approached for positions. In the US, the company already has a […]
What gives TV advertising a bad name? Can the medium keep the public’s faith?
The ‘cool’ label has lost its power on campus. Students are a dynamic and highly sought-after market for which advertisers have to think up ever more inventive means of targeting.
Codemasters, the video game company, has invited ad agencies GMC Edge and Blue Total Advertising to pitch for the creative account for a &£5m above-the-line ad campaign. The successful agency will be appointed later this month and will work alongside Target Media, which was appointed without a pitch to handle the media account last week. […]
Official sponsors of the Sydney Olympic Games are likely to be assailed by guerrilla marketing, despite measures put in place by the Olympic committee, according to research by the Chartered Institute of Marketing (CIM). Asked to recall the brand which they most identified with the event, 33 per cent of a pool of more than […]
Interfocus chief executive buys agency out of Lowe Group and plots acquisition of listed company
Ladbrokes, the gaming group, has promoted Andy May to the position of head of marketing following a top level restructure which has led to the departure of marketing director Andy Walder. May’s role will combine the jobs of Walder, who has left the company without a job to go to after just eight months, and […]
Imperial Tobacco claims to have launched the UK’s first cigar with a filter. It is called Small Classic Filter. The cigar, which will be marketed as a “hybrid product” to attract more cigarette smokers, will be rolled out in October. A multimillion pound advertising campaign, using press and direct mail, through AMS will support the […]
Bass Brewers is looking for a creative agency to promote the national roll-out of its new Arc chilled lager in a campaign worth up to &£5m. Arc, a sub-zero temperature draught lager, remains chilled thanks to a specially developed pouring process which creates a head of ice crystals in the glass. The brand is currently […]