Safeway is to rebrand its 116 stores in Scotland with a new logo featuring the country’s national flag, the St Andrews Cross, and the strapline: “Safeway: proud to serve Scotland.” The new regional identity will feature on carrier bags, staff uniforms and store signs. It will also appear on 60 own-label products sourced from Scottish […]
The Diary is proud to award another wooden spoon for effective customer service. Residents in Fulham, London, were recently confused by a letter emanating from their electricity supplier 24seven, which talks about “Important Intteruption of Supplly Notice”. (Obviously they forgot to run a spell-check before sending it). The letter, which boasts of 24seven as “brilliant […]
Barry Humphries’ alter ego Sir Les Patterson, former Australian Attaché to the Court of St James, stars in a new campaign for McDonald’s, which ties in with the burger giant’s sponsorship of the Sydney Olympics 2000.
Gordon’s still leads the field in its sector, but volumes are declining while other brands enjoy rapid growth. The cause may be a fear of alienating the ’Gin and Jag’ set by targeting a younger market
Adfiltering software is designed to remove banner advertising (Torin Douglas’s article on the Adfilter, MW August 10). This is in line with current ad spend thinking as banner advertising is one of the least effective methods of reaching online consumers with response rates of less than one per cent. Permission-based e-mail marketing is rapidly becoming […]
The Diary is proud to award another wooden spoon for effective customer service. Residents in Fulham, London, were recently confused by a letter emanating from their electricity supplier 24seven, which talks about “Important Intteruption of Supplly Notice”. (Obviously they forgot to run a spell-check before sending it). The letter, which boasts of 24seven as “brilliant […]
Lever Brothers is re-entering the dishwasher detergent market with the reintroduction of its Sun brand – which was axed in the UK four years ago – as Sun All-in-One. The launch will be supported by a &£4.5m marketing campaign, including TV and press advertising through Lowe Lintas. The agency already handles Sun across Europe, as […]
Is the e-tail wagging the dog? A while ago I needed to buy a rail ticket. I needed it fast. In my book, fast means Internet. But I couldn’t remember that catchy little name for the ticket website. So I set to with search engine and optimistic abandon. I began with “Rail Tickets”. No luck. […]
Mobile phone giant Vodafone is conducting a secret review of its European advertising arrangements which could result in an account worth up to £50m being handed to the successful agency network. The company is poised to appoint one network to create a consistent brand message in several key European markets. The new advertising is likely […]
Quorn is building on its UK success with a US launch. But it may need a major partner to win over a less veggie-friendly society
The war between branded and own-label goods in Europe is hotting up, nowhere more so than in the German market where price wars are beginning to bite, writes John Shannon
St Ivel is taking on Unilever’s Olivio brand with the launch of an olive oil-based spread, Carapelli. The launch is being backed by a &£3.5m national outdoor and postcard advertising campaign, aimed at professional women aged 25 to 44. The product is the result of a joint venture between St Ivel and Italian group Carapelli […]
Stephen Carter, chief executive of J Walter Thompson, is understood to be leaving the agency, and has been tipped to take a top post at cable TV and telecoms operator NTL – one of JWT’s biggest clients. Carter, who previously held talks with ITV about the post of chief executive of Network Centre, was unavailable […]
The Amex card, once undisputed talisman of thrusting jet-set executives, is undergoing a severe identity crisis. No one would accuse Amex of being unprofitable or of being anything other than a great brand. But is it losing its magic? Amex, like Diners Club, pioneered the charge card. At the time in the early Sixties it […]
A new company offering advanced website analysis to improve the returns companies get from their investment in the Internet is being launched by a leading UK expert in human-computer interaction (HCI), Dr Andy Smith. Smith believes many websites could increase their performance by up to 50 per cent by applying advanced usability research techniques to […]