Safeway is to rebrand its 116 stores in Scotland with a new logo featuring the country’s national flag, the St Andrews Cross, and the strapline: “Safeway: proud to serve Scotland.” The new regional identity will feature on carrier bags, staff uniforms and store signs. It will also appear on 60 own-label products sourced from Scottish […]
Car company Renault is to launch a used-vehicle locator on the Internet, called Renault To Go Online. The new service, available through Renault-to-go.co.uk, allows customers to search for a used Renault car, reserve it and nominate a preferred Renault dealer to test drive it. Renault manager of Internet marketing Sandra Leonhard says: “We guarantee to […]
Barry Humphries’ alter ego Sir Les Patterson, former Australian Attaché to the Court of St James, stars in a new campaign for McDonald’s, which ties in with the burger giant’s sponsorship of the Sydney Olympics 2000.
Your article “The battle to be the sexiest site starts here” (e-volve, MW August 31) spurs me to say I have great doubts about some of the drivel that is being said about websites and the Internet. Many companies rightly expect to increase sales by having a website. Yet the most brilliant, all-singing, all-dancing site […]
To prove it is capable of more onerous tasks than organising Zoe Ball’s social life, mobile network One2One has managed to secure co-operation of London’s Charing Cross Hospital for its latest ad. But eagle-eyed viewers of the company’s new, deeply earnest black-and-white TV ad might notice something slightly odd. As the camera pans slowly around […]
Computer games players used to be thought of as young nerds, who rarely come out of their bedrooms. But the market has shed its ‘anorak’ image to become one of the mainstays of youth culture. A generation of new consoles is likely to give adve
Big Brother and Caribbean Summer have shown how imaginative integration of programming and marketing can result in a smash hit, writes Torin Douglas
Top footballers will be able to earn £100,000 a week, if the current football transfer system is abolished. Eat your heart out, fat cats says George Pitcher
Dome operator the New Millennium Experience Company yesterday escaped bankruptcy after the Millennium Commission agreed to bail it out with a further &£47m grant on condition that chairman David Quarmby goes. The grant, which had been allocated for good causes, is to be taken out of the New Opportunities Fund’s budget and will mean that […]
EMAP Performance Network has appointed Faulds Advertising to handle the advertising for its Big City Network. The account is believed to be worth £3m. Faulds won the business in a final creative pitch against Leith and Cheetham Bell. A rebranding campaign for Manchester’s Piccadilly Key 103 FM will be launched by Faulds, with a view […]
Further evidence has emerged that the Internet is eating into TV viewing time.
Computer manufacturer Hewlett-Packard’s top UK and Ireland business marketer, Becky Carroll, is returning to the US after almost three years in the role. Carroll, director of marketing for enterprise computing, UK and Ireland, is currently seeking a role within Hewlett-Packard in the US. Carroll, who came to the UK as part of a secondment programme […]
Face-to-face retailers still attract the majority of book-buying customers, although independents are losing ground to multiple specialists. As long as shelf and window displays remain a big influence on book choice, Internet retailers are unl
Procter & Gamble-owned petfood business Iams is ploughing up to £5m into relaunching its Eukanuba premium dogfood brand across Europe.
Advertising on a Sunday has traditionally been shunned by retailers, but there are signs that this is about to change.