Caught in the web
Marketing WeekThe speed of the Internet revolution almost left direct marketing behind. It’s time for DM agencies to fully develop their online skills before IT outsourcing steals their thunder
The speed of the Internet revolution almost left direct marketing behind. It’s time for DM agencies to fully develop their online skills before IT outsourcing steals their thunder
American Express, the iconic status symbol of the business-class executive, is relaunching its green charge card in an attempt to broaden the brand’s appeal. But can the company persuade enough consumers – and more crucially retailers – to say
Top footballers will be able to earn £100,000 a week, if the current football transfer system is abolished. Eat your heart out, fat cats says George Pitcher
A new company offering advanced website analysis to improve the returns companies get from their investment in the Internet is being launched by a leading UK expert in human-computer interaction (HCI), Dr Andy Smith. Smith believes many websites could increase their performance by up to 50 per cent by applying advanced usability research techniques to […]
Teenage girls and boys show a broad range of interests, but the magazines they buy must be bang-up-to-the-minute to overcome the boredom factor
Procter & Gamble is rebranding its Lenor Enhancer “final-rinse treatment” as Downy, which is a well-known P&G brand in the US.
BMW has created a separate division for the Mini brand, headed by former Rover executive Trevor Houghton-Berry. Houghton-Berry joined BMW in June from Rover, where he was corporate sales manager. He has also held similar positions at Citroën and Mazda. He will be general manger for the new division, which will have its own marketing […]
BBC Worldwide’s new, as yet untitled, entertainment and celebrity magazine for teenagers is being launched with the backing of a &£2m marketing campaign through Claydon Heeley Jones Mason. The fortnightly title – which draws inspiration from American magazines such as US Weekly, Entertainment Weekly and Teen People – launches at the same time as a […]
The Daily Telegraph has been given a major facelift, designed to give it a sharper, cleaner look. The new-look paper will appear on Monday, with new columnists on the comment pages, additional space for sport on the back page, increased weather coverage and extended radio listings. New fonts and bolder, left-aligned headlines will be introduced, […]
EMAP Performance Network has appointed Faulds Advertising to handle the advertising for its Big City Network. The account is believed to be worth £3m. Faulds won the business in a final creative pitch against Leith and Cheetham Bell. A rebranding campaign for Manchester’s Piccadilly Key 103 FM will be launched by Faulds, with a view […]
Further evidence has emerged that the Internet is eating into TV viewing time.
Advertisers should demand discounts from TV stations that drive up TV airtime inflation by heavily cross-promoting their own services, according to the Incorporated Society of British Advertisers (ISBA). ISBA claims that this “inter-group trading” contributed to a doubling of airtime inflation in 1999 as Granada and Carlton screened heavyweight campaigns for the &£23m launch of […]
The Ryvita Company’s UK sales and marketing director, Debbie Wyatt, has quit after less than nine months in the role. It is unclear whether Wyatt, who was appointed to the top UK marketing position in January, has a job to go to. No one at Ryvita was available for comment on Wyatt’s departure as Marketing […]
Freeserve auction channel has grown into major challenger, says survey
Lufthansa has appointed Dieter Grotepass as its new sales and marketing director for UK and Ireland. Eric Burgoyne, who was the previous chief, has left the company to join Honolulu-based tour company Atlantis Adventures as vice-president of marketing. Grotepass moves across from the Star Alliance, where he was on secondment from Lufthansa as general manager […]