Ericsson has called a review of its global consumer advertising business, thought to be worth at least &£100m. The news will be a blow to Young & Rubicam, which counts Ericsson as one of its largest global clients. The business is worth &£9m in the UK alone. The review is being overseen by Jan Ahrenbring, […]
In the past, it seemed agencies could name their price – and get it, too. Today, however, procurement departments hold the purse strings and they are scrutinising every penny.
Retailers are putting the squeeze on international brands by demanding discounts on volume sales and cross-country pricing.
According to a recent poll, a quarter of the population feel suicidal. Some people lay the blame with marketers: surely they exaggerate.
Toiletries company Johnson & Johnson is extending its Neutrogena brand with the roll-out of a new cosmetics line in the UK.
What is it with pubic hair at the moment? First there was the controversial Kookai campaign showing a woman in a skimpy bikini having her pubic “lawn” trimmed by a miniature man and his mower. Then came the massive public outcry – well 100 or so complaints to the ASA – over Elida Fabergé’s Organics […]
One 2 One marketer Colin Morley has been hired as the first marketing director for online personal financial services provider Moneygator. Morley leaves the mobile phone operator this week after five years with the company. He was most recently head of interactive marketing, developing the company’s website and services. In his previous role as general […]
Vouchers, a reward, incentive or gift will inevitably move away from paper and onto the Internet, but not until more consumers are shopping online and the technology is secure.
Boots’ decision to consolidate its marketing budget in WPP was made at the highest level, and is sending shivers through the industry. For if the deal works out, other major brands are likely to follow suit, and marketers’ days as hirers and f
Tired of being bombarded by internal communications, staff at Clerical Medical chose to boycott it. Until a restructure led by Synopsis made the information more relevant.
In a dramatic U-turn, the BBC has scrapped plans to structure its marketing department to serve specific audience and “attitudinal” groups and will revert to marketing teams for each TV channel and radio station. The U-turn scraps the structure BBC director of marketing and communications Matthew Bannister spent six months trying to impose. It is […]
Nokia delighted the markets last week, while Ericsson disappointed. But does that make Ericsson a bad company, or just a different one?
Easyvalue.com, the online shopping comparison site about to be launched by easyGroup, is understood to have picked Starcom Motive to handle its &£6m offline media account. The agency picked up the business after a pitch against Carat. Easyvalue.com has also appointed MediaVest Interactive to its online media buying and planning account after the agency beat […]
Many companies are neglecting their customers – those which depend heavily on technology and fail to combine it with human contact will find themselves losing clients hand over fist.
Unilever has set up a joint venture company with the women’s online network iVillage to sell beauty and personal products for females through an Internet website. The site, called Substance.com, will operate as an independent company. The US-based operation will launch in the US next spring, but it is understood a UK launch will follow. […]