I agree with Adrian Day’s letter to the editor (MW October 12) on effective website evaluation. He is right – an effective website evaluation should take into account location, navigation, content, brand proposition and effectiveness. That is why we included these in our analysis, as he would have seen had he turned the page to […]
Pharmaceuticals manufacturer Pharmacia is believed to be reviewing the $40m (£28m) international, non-US, creative account for Nicorette, the anti-smoking gum patches and inhaler brand.
Are you confident that your press audit reflects the efforts of your agency? The solution lies in making comparisons and asking questions,
French finance giant Axa has appointed two London-based WPP agencies to handle the launch account for its online portal, worth an estimated &£10m. Chime Online will devise the branding strategy, while AMD Advertising will produce the ads, which are likely to include TV, press, posters and online executions. The portal is scheduled to launch in […]
Prepare to enter an alternative reality. Corporate identity, design and marketing specialist Basten Greenhill Andrews has taken the old adage “first impressions count” just a incy wincy bit too far. The company has appointed Jamie Jamieson to the new position of, wait for it, director of First Impressions. Jamieson’s job is to “meet and greet […]
I am amazed at the arrogance of Michael Bartram in his belief that it is the job of marketing service buyers to have a comprehensive knowledge of pre-eminent agencies (MW October 5). Surely he is not suggesting that just because agencies are not in the big league they should be dismissed for not having a […]
The British Association of Toy Retailers believes there will be no runaway success toy this Christmas. The association, which represents more than 75 per cent of the UK’s toy retailers, has asked a panel of experts to predict this year’s top toys and games. It has drawn up a list of 26 contenders for the […]
Vouchers, a reward, incentive or gift will inevitably move away from paper and onto the Internet, but not until more consumers are shopping online and the technology is secure.
Emap Performance’s new dance music division has poached Virgin Radio promotions director, Rob Ramsey, to head its sponsorship and promotions department. Ramsey will be responsible for all promotional and sponsorship activity for Emap Performance Dance covering magazine title Mixmag, the Magic FM radio network, Kiss 100 and Kiss TV. Ramsey will join the company in […]
Tired of being bombarded by internal communications, staff at Clerical Medical chose to boycott it. Until a restructure led by Synopsis made the information more relevant.
Tchibo, the European coffee roaster and retail chain, is set to roll out in the UK with a multi-million pound marketing spend. The German-owned chain will open two stores in Slough and Romford on November 1 and says it has “ambitious plans” for the rest of the UK. Tchibo says it will introduce a unique […]
The Diary has obviously struck a chord with some of its readers – namely those involved in frequenting public lavatories more often than most. No, not George Michael, but a sector of the marketing fraternity who must be feeling flush at the moment – toilet marketers. Toilets are this season’s big thing in marketing (along […]
Dollond & Aitchison has poached Des Taylor, marketing director of its rival the Vision Express chain, to be its new commercial director.
Many are questioning how successful PPV will be. Viewers who feel they already pay to watch TV will resent paying again.
It was very heartening to read John Shannon’s column on the growth of giant posters in Europe (MW October 5). Particularly, as he points out, the scale and simplicity of the images cuts through the ever-increasing high-tech clutter and makes an immediate impact on passers-by. As the company that produced and installed the Sam Taylor-Wood […]