Month: November 2000

Suds set to fly

Marketing Week

BBC1 is attacking ITV head on with a week of EastEnders specials scheduled against Coronation Street. The battle is spreading from peak-time to afternoons as new soaps, such as ITV’s Trafalgar Road, join the fray. But some advertisers believe

Arden sale to offer FFI a UK presence

Marketing Week

Consumer goods giant Unilever is to sell its Elizabeth Arden business to US-based FFI Fragrances for $225m (£155m) giving the perfume company a UK presence. The brands involved in the sale to FFI Fragrances include skincare brands Ceramides, Millennium and Visible Difference and Elizabeth Arden cosmetics line. The deal offers the company, which already has […]

Interbrew tactics cripple Bass deal

Marketing Week

After allegedly breaking EU competition rules, Interbrew finds itself caught in a pincer movement by European and UK regulators and may yet live to regret its controversial acquisition of Bass Brewers.

Glad to be grey?

Marketing Week

Baby boomers’ determination to grow old disgracefully is making it more difficult than ever to target the over-50s as a coherent group. But that hasn’t stopped some people from trying

British Gas to offer free accidental death cover

Marketing Week

British Gas is planning to provide all its 14 million gas and electricity customers with free insurance to cover unpaid bills in the event of accidental death. It claims to be the first utility company to offer the service, which launches on November 1, free to customers. St Andrew’s Insurance Company, one of the insurers […]