US toy manufacturer LeapFrog Toys is launching an Anglicized version of its interactive electronic book that teaches children to sound out and spell words through stories. LeapPad, which is already one of the US’s most popular educational toys, has been redesigned for UK children with the help of the University of London. It features a […]
Dixons Group, the UK’s leading electronics retailer, is understood to be talking to creative and media agencies about its expanding European operation. Dixons has recently acquired leading electrical retailers in Scandinavia and Spain and secured a profitable share swap with another in Greece. Dixons has also announced it is planning to launch an e-commerce business […]
Your article about marketing consultancy (MW October 19) appeared to miss one key rationale for our profession’s services. There is an increasing demand for marketing in companies that have only recently perceived the need for it at all – and hence have no in-house marketing staff. Category management has encouraged smaller suppliers to focus on […]
Teen and women’s magazines are locked in a battle over covermounts, with disastrous effects on their profit margins.
Whitbread is selling 140 of its restaurant sites and rebranding most of its Beefeater outlets as part of a radical shake-up to boost profits in its restaurant portfolio. The group has created two new brands for more than half of its 258 Beefeater sites – 80 out-of-town sites will be rebranded as “Out and Out” […]
Developing Web traffic across Europe will tend to favour a few top portals at the expense of the rest, according to a new report from Forrester Research. But even the winning portals will lose their relevance to marketers as specialist sites, marketing services providers, and new platforms compete for the same budget, the report predicts. […]
How effectively are the top 25 global brands are using the Internet as a marketing medium?
Thrilled? Definitely. Disappointed? Absolutely not.
New products for the Web, digital TV and mobile phones must address the needs of each particular platform.
Advertising will account for more than $1bn (£689m) of revenue for mobile Internet portals by 2005, according to a report by telecoms, IT and new media consultancy Analysys.
Nigel Moore has been appointed as the first marketing director of the Post Office’s new home shopping division. Moore, previously a financial director at Royal Mail, began setting up the unit in September last year. He now reports to former Royal Mail planning chief David Taylor, who becomes managing director of home shopping. Moore will […]
Stelios Haji-Ioannou, the founder and chairman of Easy Group, says he plans to float up to five of his businesses on the stock market within five years. His comments come as easyJet publishes the pathfinder prospectus for easyJet, which is set to float 25 per cent of its capital on the stock Market from November […]
Where have all the decent ad jingles gone? Lloyd-Webber’s efforts aren’t a patch on a rousing chorus of ‘Whitbread, Big Head, Trophy Bitter.’
The UK book industry needs to prepare for a surge of ‘Stephen King’ style e-book formats.
I am writing about a piece published in Marketing Week on October 19 on your diary page. I would like to congratulate you on your outstanding accuracy – particularly with reference to myself and the burglary at my home. The precision with which you described the break-in leaves me wondering whether you were actually present. […]