The top 25 global brand websites
Marketing WeekHow effectively are the top 25 global brands are using the Internet as a marketing medium?
How effectively are the top 25 global brands are using the Internet as a marketing medium?
Customer retention is the new priority for network operators as more people opt for no-contract, pre-pay phone deals.
The Diary is always on the look-out for a bit of clever, tactical advertising. So a slap on the back to Chrysler for a cheeky bit of activity at this year’s International Motor Show in Birmingham. Fed-up with other manufacturers muscling in on its 4×4 Jeep’s market, Chrysler thought it would attempt to see off […]
Procter & Gamble’s head of media has branded magazine owners “out of touch” with the media industry because of their refusal to supply circulation data that would allow proper post-campaign analysis.
New technology, particulary the Internet, means that customers can and will define your brand values for you; following their lead will make you a leader.
Creating an internal brand culture will strengthen the brand’s integrity and offer real financial and commercial payback. But the process must involve staff at every level
Former London adman Geoffrey Sundquist is following up his 1998 festive TV hit, Father Christmas and the Missing Reindeer, with a new animation – Santa’s Special Delivery – featuring the voice of Rick Mayall. Sundquist wrote the story, which will be broadcast on the BBC on Christmas Eve, as he was recovering from a serious […]
The marketing departments of Horizon Biscuits and Burton’s Biscuits will merge following the acquisition of Burton’s by US venture capitalists Hicks, Muse, Tate & Furst. Hicks Muse, which already owned Horizon, has bought Burton’s from Associated British Foods for &£130m to form the UK’s second biggest biscuit group behind United Biscuits. It will also be […]
Siemens’ new worldwide marketing chief has handed the company’s $100m (£70m) global mobile phone advertising account to Wieden & Kennedy (W&K) Amsterdam. Siemens Communications Devices senior vice-president of marketing Ruud Krabbe is believed to have made the appointment four months after joining the company from the Swatch Group. W&K Amsterdam pitched for the business against […]
Dennis Publishing has appointed Kerin O’Connor as its first marketing director in five years. O’Connor will combine the role, overseeing 14 other marketers, with his responsibilities as international licensing director and publisher of The Week. Marketing was previously overseen by circulation director Sean Farmer, who has now joined Dennis’s distributor, Seymour. Dennis publishes Maxim and […]
After the entrepreneurial wilderness that characterised marketing through much of the nineties, it’s good to see a new star in the ascendant. Step forward Stelios Haji-Ioannou, founder and chairman of the burgeoning Easy Group empire. The next few weeks will be critical to the future success of the group as Haji-Ioannou places 25 per cent […]
Dixons Group, the UK’s leading electronics retailer, is understood to be talking to creative and media agencies about its expanding European operation. Dixons has recently acquired leading electrical retailers in Scandinavia and Spain and secured a profitable share swap with another in Greece. Dixons has also announced it is planning to launch an e-commerce business […]
Having lost contact with Middle England, M&S’s big problem is shareholders breathing down its neck. John Lewis tells a very different story.
More than 250,000 crowded into the Dome last week, thanks largely to a seasonal campaign. But the media weren’t that interested in good news.
I am sorry that you published a letter (MW October 19) that perpetuated the false story regarding Coca-Cola and the Sydney 2000 Olympics. Contrary to that letter, spectators were not turned away from the games at our behest because of their choice of soft drink. The Coca-Cola Company has been associated with the Olympics since […]