Silentnight Beds has reappointed Feather Brooksbank to its £8m media buying account. The account will be handled by Feather Brooksbank’s Edinburgh and Manchester offices. The agency, which is part of Carat, pitched against two other unnamed agencies for the business. Silentnight Beds marketing manager Samantha Kiel says: “Feather Brooksbank demonstrated a full understanding of our […]
Marketers are expecting the strongest sales growth in value since 1995 according to the latest Marketing Trends Survey from the Chartered Institute of Marketing. There has also been a turnaround in marketers’ confidence which has lifted the CIM confidence index to 91.8 – its highest level for five years – indicating that the UK economy […]
We are living in revolutionary times; it may not feel like it, because there are no street executions to witness, but it’s a revolution all right. The Internet is the cause: but it’s been the catalyst for the radical and irreversible changes that are happening at lightening speed all around us. The arrival on the […]
Silentnight Beds has reappointed Feather Brooksbank to its £8m media buying account. The account will be handled by Feather Brooksbank’s Edinburgh and Manchester offices. The agency, which is part of Carat, pitched against two other unnamed agencies for the business. Silentnight Beds marketing manager Samantha Kiel says: “Feather Brooksbank demonstrated a full understanding of our […]
Capital FM is to stage quarterly music events in an attempt to reclaim its position as the essential sound of young London, as part of a major rebranding exercise. Capital Radio is also to rebrand its Capital Gold stations and will phase out the “sunny day” logo across its regional stations, as well as in […]
In spite of efforts to push digital radio into the mainstream, high costs have hampered take-up. Mobile phones may hold the answer.
We are living in revolutionary times; it may not feel like it, because there are no street executions to witness, but it’s a revolution all right. The Internet is the cause: but it’s been the catalyst for the radical and irreversible changes that are happening at lightening speed all around us. The arrival on the […]
Planning a family but don’t want to go through the hassle of having sex every day? Well, help is available, literally at your fingertips. Because a new WAP text messaging service can now tell prospective mothers when they are at their most fertile. The scheme, run by WAP company Brainstorm and EMAP Publishing’s website motherandbaby.co.uk, […]
Virgin Megastores will focus on consumers’ “bizarre obsessions” with their favourite types of music in a £7m TV, press and outdoor advertising campaign launched on November 1. The eight-month campaign uses a new strapline for the stores: “Virgin Megastores – whatever turns you on”. The ads, created by TBWA/London, will focus on the emotional appeal […]
Toyota is to move its £4.5m regional advertising account into Glasgow-based Guy Robertson Partnership (GRP) after striking a deal with the incumbent agency.
SCA Hygiene Products creates European marketing director position after major restructure
Procter & Gamble is planning a global relaunch of its Pantene haircare line which will start in the UK, early next year.
ITV claims its shake-up of programme “junctions” – the breaks between the end of one programme and the start of the next – has been a major factor in the channel’s strong performance against BBC1’s new schedule. Last week, ITV achieved a 38.6 per cent average peak share, two share points above its performance for […]
True North Communications has acquired Genus Media, the parent company of MBS Media and Expert Media, with a view to combining its media buying capabilities with those already in house at Banks Hoggins O’Shea/FCB. The acquisition is the first of a series expected to take place over the next few months. MBS is one of […]
The Independent Television Commission (ITC) has banned Procter & Gamble from showing a TV ad for its Swiffer duster following a complaint from rival Johnson Wax.