BT has registered 12 versions of the trademark i-mode – the mobile Internet service brand of Japanese telecoms giant NTT DoCoMo – with the UK Patent Office, but has not yet won the right to use the name. BT’s attempt to acquire ownership of the name, ahead of NTT DoCoMo’s expected launch of the service […]
Kraft Foods International has consolidated its $250m (£170m) media buying and planning business across European markets into three agencies: Zenith Media, MindShare and Carat. The move follows a full review of the company’s pan-European media strategy, involving the three successful agencies and OMD and CIA Medianetwork. Zenith has won the UK and Ireland buying and […]
Andrew Mallinson, former marketing manager of Brown-Forman’s UK spirits division, has joined Spirit Advertising as head of strategy. Mallinson, who was responsible for Southern Comfort’s £1m sponsorship of Channel 4’s Big Brother, will join the board of Spirit on January 3. He will report to founder and managing partner Richard Hammond. The new role will […]
Ericsson UK channel marketing manager Vijay Anand has been appointed to a newly created global youth marketing role within the Swedish mobile manufacturer. Anand has been with Ericsson for six years, after being recruited from its then agency, Bates Dorland, where he worked on the mobile manufacturer’s account. He has been responsible for masterminding Ericsson’s […]
The newly released communications White Paper makes provisions for a single owner of ITV. Advertisers feel that their interests were overlooked and are deeply concerned about a number of points, principally that they could be confronted with a
Carat Group’s decision to centralise trading negotiations across its three media companies (MW November 30) is justified by Ray Kelly, Carat’s chairman, with the now familiar claim that it will provide “exceptional media value” for clients. For very large advertisers, this may be so. However, for any other advertiser billing less than £10m it is […]
Planet Hollywood’s marketing director Tamlyn Thompson has quit and has moved to City Bars & Restaurants where he will take on the same role. Thompson will oversee the launch of CBR’s latest venture, 10 Covent Garden Kitchen & Lounge Bars, which opens on January 11 2001, as well as all marketing for the company’s existing […]
George W. moves into the Whitehouse just in time for the US economy’s crash landing. But, who will be cooking the books when the slump hits here?
Two rivals, both household names, had the nation in thrall; first one, then the other surged to the fore in a seemingly endless contest that degenerated into an entertaining but deplorable farce. At least no chads were involved, which severely curtails the possibility of further legal shenanigans. Even so, Sir Richard Branson’s decision to consult […]
The WGC is launching a campaign to persuade consumers to re-evaluate their perceptions about gold. But can the metal ever regain its lustre after its long association with the tacky?
I read with interest the letter from Martin Cartwright (MW December 14) regarding Jif changing its name to Cif. But I thought the degree of naivety that his argument was based upon was stunning. First, Unilever’s decision to change the name of Jif was not “demonstrably daft”, but a sensible decision taking into account the […]
BT has accompanied the belated launch of its first truly unmetered Internet access service with some fighting talk. Duncan Ingram, senior vice-president of BT Openworld, with responsibility for narrowband, says the new 24/7 BT Internet service – dubbed BT Anytime and scheduled for launch in January – will have a quality edge over its competitors. […]
Bright Station, the technology company which bought part of Boo.com, has poached Campbell Macpherson from Virgin Wines to be its strategic planning and marketing director. Macpherson, previously marketing director at the online wine ordering service, will oversee the marketing of Bright Station. He plans to create a core marketing department that will advise subsidiary companies. […]
Sony PlayStation marketing chief, Alan Welsman is quitting to join Speedy Tomato, the multi-access Internet portal. The UK marketing director for Sony Computer Entertainment has been hired to exploit the growth of WAP, third generation (3G) mobile phones and personal digital assistants (PDAs). He starts as UK marketing director on January 3. After starting at […]
Many US online customers were let down last Christmas by companies failing to deliver gifts on time. This time around, have things have improved?