Europe’s high-street stores will reap the rewards of Internet browsing this Christmas, says Jupiter Research. It believes traditional retailers will benefit from offline sales of 7.5bn (£4.6bn) as a result of online window shopping – users looking but not purchasing – during the run-up to Christmas Day. But the festive season will also highlight the […]
As confidence in e-commerce grows, so complacency sets in. Businesses will need to provide a far better service before they can convince their customers that it’s worth staying online
The famously unconventional Orange chief Hans Snook is leaving the company to spend his acquired millions on pursuing his personal interest – new age therapies. But can the brand and the man, who have had a symbiotic relationship, continue the
Cosmetics company Coty is to launch its first global Coty-branded fragrance in more than a decade next year. It will be the company’s first move into the premium-priced fragrance sector with Coty-branded products. The fragrance is expected to be priced at more than £40 for a 50ml bottle, compared with existing Coty-branded fragrances Toujours L’Aimant […]
Matthew Clark Drinks is considering rolling out a range of Babycham clothing and jewellery based on the brand’s famous fawn logo under Soho streetwear label Shopgirl. The company plans to capitalise on the current penchant for retro chic which, it claims, has contributed to a 32 per cent sales increase for Babycham since last year. […]
Europe’s high-street stores will reap the rewards of Internet browsing this Christmas, says Jupiter Research. It believes traditional retailers will benefit from offline sales of 7.5bn (£4.6bn) as a result of online window shopping – users looking but not purchasing – during the run-up to Christmas Day. But the festive season will also highlight the […]
Simply selling goods and services will become out-dated. Personal Integrated Services Management providers will make sure of that.
Toyota GB has created a new senior communications role to oversee all of its advertising and direct marketing. Mark Hall, who moves internally from fleet sales has been promoted to the position of general manager, communications. Hall, who starts on January 1 2001, will also be in charge of new media, customer relationship marketing and […]
Sure’s Invisible Stick deodorant campaign easily outpaces the other nine posters in the recall charts this month, but Nike’s ‘Sportspeople’ poster proved to be the nation’s favourite with a 73 per cent approval rate
Heineken has admitted it will review its UK advertising when its distribution contract with the Whitbread Beer Company, now owned by Interbrew, comes to an end. The &£6m Heineken account is handled by Lowe Lintas & Partners which also handles advertising for Stella Artois, as well as Whitbread beer brands such as Whitbread Beer and […]
GWR has restructured in to five UK divisions. The move is intended to make the group more responsive to the forthcoming relaxation of media ownership regulation. The Communications Reform White Paper, due to be published before the end of the year, is expected to relax media ownership limits and to clear the way for a […]
Three years ago when Brylcreem offered a reported £4m to David Beckham to be the face of its hair cream, it hardly expected the Manchester United and England midfield star to have his head shaved. So when Beckham’s Real Story appeared on ITV, Brylcreem finally saw the chance to get its own back by placing […]
Poster contractor BlowUP Media has won the contract to build and sell advertising hoardings on the outside of NCP car park buildings. The European poster company, which launched in the UK three months ago, builds giant poster displays averaging 140m sq in size. The company already has 280 permanent sites in Europe, and also operates […]