A recent court ruling over comparative advertising says that it’s fine to badmouth opponents as long as you don’t lie. Will this decision now open the sluice gates for all-out warfare in the ad industry?
Trinity Mirror Digital, the Internet arm of Trinity Mirror Group, has launched the first of several content-based websites. Icshowbiz.com extends the ic brand that TMD is trying to build. Until now, it has focused on its ic24.com free ISP, which claims 700,000 users. There have been several regional spin-offs, such as icscotland.com, but the new […]
Nintendo of Europe is looking for an agency to handle the UK launch of its “next-generation” console, Gamecube, next year. The company has announced that from February 2001 it will take control of all UK marketing for its products, which include N64, Game Boy, the Pokémon range of video games and the forthcoming Game Boy […]
Thanks to Internet customers doing most of the sales and marketing legwork, companies will be able to focus almost entirely on brand development.
When hacks are short of ideas, they can often resort to “padding out” a story with mundane facts or ideas to fill in the gaps left by a lack of imagination or a dearth of information. That’s all well and good, but what is software giant Eidos’ excuse for the latest modification to cyberbabe Lara […]
Culture secretary Chris Smith promised a media revolution with the communications white paper published yesterday (Tuesday). While some of the changes promised may irrevocably alter the face of UK media, ministers have held back from storming the citadels of public service broadcasting. Advertisers should be alarmed. The white paper confirms that barriers to merging ITV’s […]
Buena Vista Home Entertainment, Disney’s home video arm, has appointed Duckworth Finn Grubb Waters to handle its advertising business. The account has a media spend of &£10m. The review was handled through the Incorporated Society of British Advertisers. Duckworth Finn pitched against Abbott Mead Vickers.BBDO. The incumbent, Banks Hoggins O’Shea/FCB, which had worked on the […]
Online retailers are anxious to ensure orders arrive by Christmas. But how will they cope, when the returns start to flood in?
The excitement surrounding the Internet seems to have died down somewhat, but Torin Douglas says web-based news will change the stories are reported.
The Government’s Communications White Paper proposes to modernise the British broadcasting and communications industries by creating a single regulator for TV, radio and the Internet. It claims to create a “forward looking framework for the modern world” by striking a balance between the responsibility of broadcasters to provide a wide range of top quality programmes […]
High street retailer Littlewoods is shutting 40 of its standalone Index catalogue retail sites and rebranding the remainder to incorporate the Littlewoods name over the next 18 months. Staff from 35 of the standalone Index sites that are to be closed will be relocated to Littlewoods stores, and be rebranded Littlewoods eXtra. The new outlets […]
The World Gold Council (WCG), the body that represents gold mines from around the world, is looking for an advertising agency to create its first branding campaign to increase demand for the precious metal among consumers. It has already drawn up a shortlist for the business, which is worth more than &£50m on a global […]
Market research companies are battling to play a wider role in the first round of brand development which cuts heavily into the territory of the brand consultant.
Attic Futura is to launch a new magazine, CD:UK, as a spin-off from the CITV programme presented by Ant, Dec and Cat Deeley. The first issue of the monthly magazine goes on sale February 23, coverpriced £1.80, and is the result of a licensing agreement between Attic Futura and Blaze Television (a division of Zenith […]
The BBC has appointed Simon Nelson as its first controller of new media, radio and music. Nelson, previously head of new services development, BBC Radio, will report to Jenny Abramsky, director of BBC Radio and Music. He will be responsible for the development of the radio and music brands on all digital platforms. Nelson will […]