By the time you read this, our cousins across the pond may finally know who their next President will be – then again, they might not. The US has hardly done a very good job of marketing itself as the greatest democracy in the world during the last five weeks of political squabbling and legal […]
Andrew Hart, chief executive of Ask Jeeves UK, is quitting the Internet search engine to join Diageo as global chief executive of its media company, Translucis. Hart, a former managing director of Sunday Business and senior vice-president of IDG’s client services for Europe, the Middle East and Africa, will take up the role in the […]
I never fail to enjoy Iain Murray’s tireless weekly attempts to drag the new-fangled world of marketing kicking and screaming back to the mid-Fifties. I understand too, that for him, a Blighty minus David Ogilvy, Arthur Askey and national service must be a terrifying place indeed. That said, I am proud, nay privileged, to be […]
Carlton Television has signed its first sponsorship deal under the new ITC code. It will see Rennie sponsor 30 Christmas programmes in a &£750,000 package. Rennie, the indigestion brand made by pharmaceutical company Roche, will have credits alongside 30 Christmas programmes, including the festive specials of You’ve Been Framed, Stars in Their Eyes, The Frank […]
The Advertising Association has criticised plans by the European Union (EU) to draw up a voluntary code of practice for the drinks industry to curb advertising aimed at under-18s. The European Commission is urging EU governments to work with the drinks industry to draw up codes of conduct to ensure man ufacturers do not target […]
There is much concern about the potential health risks of mobile phones, but what of the financial risks that the telecoms sector faces?
The excitement surrounding the Internet seems to have died down somewhat, but Torin Douglas says web-based news will change the stories are reported.
Royal Mail is considering rolling out a new marketing campaign encouraging people to write more letters, under the banner “Pen to Paper”. The company features a similar section on its website, royalmail.com, which has been designed to combat the increasing use of e-mail. Royal Mail is aware that the more people use e-mail, instant messaging, […]
Jamiroquai singer Jay Kay has “added” the RS4 Avant Quattro to his collection. The VW-owned company has given him one to drive around in, and says he will then fork out £46,500 to buy the machine.
Madeleine Albright, the US Secretary of State, stars in a new TV and press advertising campaign for the United Nations Refugee Agency which breaks globally on December 14. Albright, herself a refugee from Soviet aggression in Czechoslovakia at the age of 11, is seen dancing and miming to the Aretha Franklin hit Respect. The United […]
Marks & Spencer plans to offer a full range of food for home delivery by Christmas 2001 for all orders placed through its website.
Back in the Seventies, tidiness and conformity seemed the aim of all corporate identity “programmes” as companies tried to impress with size. With more recent, enlightened views about branding (as it has now become known), it seemed that we had reached a more balanced view in which both internal attitudes and external perceptions were taken […]
Simply selling goods and services will become out-dated. Personal Integrated Services Management providers will make sure of that.
Poster contractor BlowUP Media has won the contract to build and sell advertising hoardings on the outside of NCP car park buildings. The European poster company, which launched in the UK three months ago, builds giant poster displays averaging 140m sq in size. The company already has 280 permanent sites in Europe, and also operates […]
Three years ago when Brylcreem offered a reported £4m to David Beckham to be the face of its hair cream, it hardly expected the Manchester United and England midfield star to have his head shaved. So when Beckham’s Real Story appeared on ITV, Brylcreem finally saw the chance to get its own back by placing […]