GWR has restructured in to five UK divisions. The move is intended to make the group more responsive to the forthcoming relaxation of media ownership regulation. The Communications Reform White Paper, due to be published before the end of the year, is expected to relax media ownership limits and to clear the way for a […]
Sega is looking for a new advertising agency after Bartle Bogle Hegarty has resigned the £60m -pan-European account in order to pitch for rival Microsoft’s X-box advertising business.
A code of practice drawn up to monitor “functional food” claims made by companies is being unveiled tomorrow (Thursday). The Joint Health Claims Initiative (JHCI) code has been drawn up by food trade bodies, watchdogs and enforcement agencies to stamp out misleading or unsubstantiated claims on labels. The Food Standards Agency is also backing the […]
Universal McCann has won the £10m pan-European account for online travel giant Travelocity. Universal will handle implementational planning and buying, while Klondike, which is part-owned by St Luke’s, will handle strategic planning.
Your article (MW November 30) on Young & Rubicam and Ford is so breathtakingly – and I would say of your source, deliberately – misguided that it would take another page to correct it.
I write concerning the results of last week’s recent IPA “Women in Advertising” report. There’s no mystery about male dominance in advertising if recruiters for large agencies are mostly men. Sadly, they tend to report assertiveness in potential male recruits as desirable while for their female counterparts, the same qualities are seen as “bossy” or […]
Coca-Cola executives are taking the new “think local, act local” brand strategy to heart. President of Coca-Cola Great Britain & Ireland, Tom Long, was spotted leaving a ceremony to mark the 100th anniversary of the introduction of the fizzy drink to the UK huddled under a Diet Coke umbrella. And former marketing director Andrew Harrison, […]
H Bauer is to venture into the glossy, monthly magazine market for the first time with a product aimed at Daily Mail readers. The launch will be backed by a multi-million pound advertising campaign. The company is talking to advertising agencies about a launch campaign for the title currently known as Project Helena. Mustoe Merriman […]
While wholeheartedly agreeing with many of the points raised in Rob Furber’s “Well Connected” article last week, I believe that he missed a key issue – the impact of digital TV. There are already over 3 million homes in the UK with Internet access at home. By the time all terrestrial analogue television is switched […]
“Star-studded” was the operative phrase at the recent launch party of pay-per-view Internet service Futurcast, held at the London Planetarium. Eastenders barmaid and pop star Martine McCutcheon lent herself to the event, while rumours abounded that inmates from Big Brother would be wheeled out to light up the night. But the most unexpected appearance of […]
Gameplay is to axe up to 20 people in its marketing department when it closes its Colchester and Wimbledon offices in March next year. The online entertainment company, which last month opened eight high street stores, is consolidating its UK activities into its London and Leeds offices in order to achieve a “more focused, cost-effective […]
McDonald’s website has been branded “disastrous” in what is believed to be the first audit of UK retailers’ online ventures. The survey, compiled exclusively for Marketing Week by digital consultancy BrandNet, looks at retail websites on the Internet. In association with online retail consultancy Echochamber.com, BrandNet ranked the websites of the top 50 retailers, based […]
Sega is looking for a new advertising agency after Bartle Bogle Hegarty has resigned the &£60m -pan-European account in order to pitch for rival Microsoft’s X-box advertising business. The resignation comes less than a year after the agency was appointed, following a rupture between Sega and WCRS in February. The agency pitches for the X-Box […]
In Japan, technological advances promise to provide home and office assistants in the form of friendly robots to lessen the drudge of mundane chores.
In all the attempts to assess the value of a brand, a fundamental element is often left out. That is the contribution of the executive who is symbiotically linked to its success, an indefatigable champion whose corporate fortunes rise or fall in tandem with those of the brand. This does not tally with the usual […]