Customer relationship management (CRM) suppliers, and their Internet offshoot e-CRM, have come under attack from a prominent figure in the industry. Lorna Rowland, a director of Getronics, says too much e-CRM is being sold in isolation rather than being integrated with the rest of a client’s online strategy. “It’s the difference between selling a piece […]
I read with interest Alicia Clegg’s article “Local Colour” (MW March 8). While I agree that an international presence brings opportunities to transfer knowledge, experience and skills, the article fails to mention the crucial groundwork that is needed to enter these markets. It is often assumed that the Western agency model can be transported across […]
Stephen Pearson, former commercial director of the FA Premier League, has attacked a possible dual sponsorship deal for the competition, branding it “unworkable”. Pearson says the rumoured deal, in which domestic rights would stay with Carling and the global rights be handed to computer giant Siemens, means the FA Premier League would no longer have […]
London Underground has defended its advertising stance after banning several ads in the past few weeks, claiming some agencies are using the Tube as a PR stunt to promote clients. Director of marketing and planning Adam Goulcher says the Underground, where 100,000 posters are displayed each month, is unique because of the diverse spread of […]
Psion’s entire marketing department, including marketing director Alasdair Seton-Marsden, could be axed as part of an &£11m restructure which will see 100 job losses at the company’s UK offices. It is understood that the company is carrying out a 30-day consultation process involving all staff at its London and Milton Keynes offices to determine where […]
Advertisers are diverting more of their spend away from TV and into other media such as radio and outdoor, forcing ITV to soften its ad rates to 1999 prices. Does the move by advertisers to cross-media strategies mark the end of TV as the main
US cosmetics giant Avon has promoted general manager of overseas business development Andrea Slater to UK vice-president of marketing, where she will replace Bob Briddon, who has become group vice-president of US marketing. Slater, who will have overall marketing responsibility for the UK, will report to UK president Jerry McDonald. The company has also promoted […]
Granada Enterprises chief executive Mick Desmond and Carlton Media chief executive Martin Bowley are touring the top 30 creative agencies in the UK, in a bid to make them more aware of the range of creative opportunities available to brands on television. The roadshow is designed to let creative directors know about up-and-coming programming on […]
New media has thrown ad strategies into confusion. What’s needed is a return to systems that maximise benefits for both buyers and sellers, says Alan Mitchell
Tea giant Tetley GB has joined forces with dairy manufacturer St Ivel and baker Warburton’s to launch a health website. The site, www.healthyliving24.co.uk, carries interactive content on dieting, exercise, nutrition and relaxation, provided by experts at the companies. Other brands involved include Lo Salt, aromatherapy brand Aromapod and canned fruit salad producer Libbys. Each company […]
Is it any wonder that the marketing industry is held in such low esteem by an increasingly sceptical and suspicious public? Just ask anyone on the street what they really think about all the hard selling they’re constantly faced with. Last week (MW March 15) we read how some highly-questionable shock campaigns are being used […]
Alex Rodrigues, Ericsson’s UK consumer products marketing chief, is leaving to take up a post with the telecoms company in Singapore. Rodrigues will run the Ericsson Accessories business in the Asia-Pacific region. Rodrigues’ role will be filled by Steve Walker, Ericsson’s UK marketing director of future technology and business development, who will now lead the […]
England’s green and pleasant land is open and, despite everything you’ve heard, it is a nicer place to be now that the tourists have stopped coming, says Iain Murray
Once again we are told that “the UK economy is suffering as a result of a serious shortage of skilled labour” but still we ignore one area that has the skill and ability to assist in the development of other sections of staff – yes, the old folk, those over the age of 35 years. […]
A long long time ago George Lucas asked for nothing more than the licensing rights for Star Wars. $7bn later he has proved that merchandising is a cash-cow, but has it become bloated? asks Jo-Anne Flack