Outdoor company Maiden has made a strong start to the year with claimed bookings for the first quarter up by 22 per cent on the same period last year. The upbeat results emerged against a background of slowing economic growth and the rapid loss of dot-com clients. Maiden claims that bookings for the first half […]
Vodafone Group has appointed Tempus Group to co-ordinate and manage its multi-million pound global communications. Vodafone has also reportedly appointed Wieden & Kennedy as its global creative agency, after also shortlisting WCRS and McCann-Erickson. It appointed WCRS as its UK agency, replacing BMP DDB, as incumbent on the £47m account (MW February 1). Tempus claims […]
Löwenbrau lager is being relaunched as a premium brand to compete directly with Stella Artois and Kronenbourg 1664. Marketing and distribution company Refresh UK, which won the rights to Löwenbrau in June 2000, will stop brewing Löwenbrau Prem
Harley-Davidson has suspended all its UK advertising, sources have claimed. The creative account, worth around £500,000 in the UK (Nielsen MEAL), is held by Partners BDDH. It is believed that the suspension may eventually lead to a review of the company’s advertising arrangements. Media is handled by CIA in the UK. Partners BDDH, which has […]
Innovations such as 3-D projections allow advertisers to convey messages in ever more exciting ways. Richenda Wilson reports on their impact and the advantages they have over traditional media
Fresh flowers are a far more important and stable market than the well-publicised floral events of Mother’s and Valentine’s Day might suggest. The success of the market can be explained by low-key regular purchasing from supermarkets by female
Leeds United Football Club has appointed Stuart Ogg as its first international brand manager, in an attempt to emulate the global commercial success of Premiership rival Manchester United. Ogg, who joins from Fruit of the Loom, where he was commercial director, has a brief to establish a network of business partnerships in the Far East, […]
Four years ago Midland Bank shed its identity and adopted its parent’s global brand name. Now, HSBC is looking at ways to infuse the global brand with core values to increase customer loyalty.
The market correction has arrived. But it won’t be so bad this side of the Atlantic, if only the Square Mile manages to find a mind of its own.
CIA has appointed chief executive of CIA Europe, Mainardo de Nardis, as its first worldwide chief executive. De Nardis will now be in charge of all of CIA’s regions, including Europe, Asia, Africa and the US. He will remain at CIA’s offices in London. In his new role, de Nardis will continue to report to […]
This month, another two women’s magazines hit newsagents’ shelves. OMD Snapshots looks at how women perceive the magazines aimed at them
Co-operative Group has promoted Travelcare general manager Yvonne Rankin to the new role of chief general manager for specialist retail brands. Rankin will be responsible for marketing the Co-op’s three specialist retail businesses, Travelcare, funeral operations and the Eyecare optical chain. She joined the company in 1996 as national sales and marketing manager of the […]
British Gas Trading has appointed food marketer Rupert Trevelyan to the role of head of segment marketing. Trevelyan was previously UK head of promotions at food company The Compass Group’s international branded foodservice division. His appointment follows the arrival of former Coca-Cola marketer Andrew Mann, as British Gas’ head of marketing, last month (MW February […]
Sweden’s Vin & Sprit has signed a $740m (£518.7m) deal with US-based Jim Beam Brands and its UK sales and marketing arm Maxxium for the global distribution of its Absolut vodka brand.
Richard Eyre’s departure from his role as director of strategy and content at RTL Group has prompted rumour and speculation as to where he will turn up next. It is understood that Eyre has been approached by a number of commercial rivals within the past few weeks while still at RTL Group, the owner of […]