Thanks to George Pitcher (MW last week) for a mature analysis of the aftermath of the tragedies in the US. If only the wider business community were as phlegmatic as the many individuals who refuse to let their lives be destroyed by the senseless and evil acts of a few. Markets have a horrible tendency […]
Halifax and Bank of Scotland (HBOS) has restructured its retail marketing operations following the merger, and has appointed Steve Griffiths – formerly head retail marketer at Bank of Scotland (BoS) – to the job of head of marketing external sales. Griffiths will report to HBOS retail marketing chief Philip Hanson, who moved to the job […]
Yorkshire Electricity retail director Kevin Miles has been promoted to the new role of integration director for npower Northern. The move follows the distribution-for-supply electricity swap by Innogy, the parent company of npower, which has sold its 94.75 per cent stake in the Yorkshire electricity distribution business to Northern Electric & Gas for &£1bn. Miles […]
These days corporate hospitality is a lot more than an alcohol-fuelled day at the races. Clients are increasingly looking for something a bit more exciting and adventurous, such as driving a 4×4 across a muddy field or parachuting out of a pla
By using qualitative market research of public opinion, government departments can identify social issues and shape policy to fit the needs and desires of a sceptical UK population
This year’s pay increases for marketing professionals are lower than predicted and are set to continue dropping over the next 12 months. According to the latest Marketing Rewards survey drawn up in partnership with the Chartered Institute of Marketing (CIM), the average pay rise is 4.5 per cent, slightly lower than the five per cent […]
Horseracing is trying to ditch its ‘cloth caps or top hats’ image and appeal to a trendier audience with a new series of races.
Despite the increase in radio ad spend, the Radio Advertising Bureau is encouraging brands that neglect the medium to spend more.
Marks & Spencer (M&S) is launching Café Revive branded coffee to build on the success of its in-store coffee shops.
Increasingly, quantitative research is proving inadequate in predicting consumer trends. As a result market research companies are drawing on more theoretical approaches to improve the quality of results
Creative and media agencies handling Pepsico and Quaker brands face a shake-up as a result of Pepsico US’s decision to move all work from Foote Cone & Belding Worldwide (FCB) to Omnicom Group. Omnicom already handles the bulk of Pepsico’s advertising in the US, but in the UK a number of companies handle the brands. […]
Celtic and Rangers, the Glaswegian football giants, are set to take their rivalry to the supermarket shelves with the launch of their own range of meat pies, sausages and beefburgers. The Old Firm products are made in the shape of their club mascots Broxi Bear (Rangers) and Hoopy the Huddle Hound (Celtic). They are launched […]
The drop-off in TV ad revenue will have some positive effects on football. For instance it will bring sportsmanship back to a game that is mired by foul play, says Iain Murray
British Airways maintains it will continue to produce High Life, its monthly in-flight magazine, following the news that Virgin is suspending Hot Air, its own quarterly, due to a drop in advertising. BMI, which runs a small number of transatlantic flights but is mainly a European carrier, says that advertising for its in-flight magazine, Voyager, […]
The decision by airlines to cut jobs was really caused by an economic slowdown, for which the terrorist attacks on the US acted merely as a catalyst, says George Pitcher