Yes, it’s true; we are headed for a recession. The evidence? Robertson’s absofruitly. When marketers become so worried about the future of their jobs that they activate the Emergency Project (the one they were never convinced would get past the board) we know we’re in trouble. Mid-range jam – marvellous idea. What exactly is different […]
Now that the full impact of last week’s apocalyptic events has begun to sink in, marketers will be urgently seeking a compass to guide their decision making. Are these events and their ramifications simply a blip on the economic chart – albeit a grimly-etched one – or do they signal a profound change in consumer […]
Omnicom-owned Abbott Mead Vickers.BBDO is testing a new IT system that logs the progress of work and which could result in job cuts. Any job cuts would be contrary to the agency’s stand on the matter of redundancy. During the economic recession of the late Eighties and early Nineties the agency, then independent, held to […]
PoP marketing is not limited to retail stores. Brands need to win over shopkeepers and bulk buyers as well, but wholesale PoP is influenced by factors not present in supermarkets
London Luton Airport (LLA) is recruiting a new sales and marketing director. The creation of the position follows a reorganisation of LLA’s personnel over the past few months. Managing director Paul Kehoe was responsible for the marketing department until now. The sales and marketing director will have full responsibility for LLA’s &£2m advertising budget. Last […]
Guardian Newspapers has put its direct marketing account up for review, and has asked six agencies to pitch for the business. The agencies are Alphabet, Brann, Claydon Healey, Swordfish, Tequila and the incumbent KLP, which has held the account for the past eight years. The review covers all of the group’s sales promotion and direct […]
Camelot, the National Lottery operator, has hired a team from Hicklin Slade & Partners and Peter Kane & Co to run its below-the-line business. Hicklin Slade is the incumbent on the business, and has held it since January 1999. The move follows a six-month review, which was handled by the AAR and involved seven agencies. […]
In a damning indictment of the NHS, NWP Communications has announced it is installing Internet kiosks in UK accident and emergency wards. Patients will now be able to while away the hours checking football scores and e-mail while simultaneously trying to restart their own hearts and put their legs in plaster. The Diary can see […]
Incepta, the international marketing and communications agency, has bought UK sponsorship agencies Red Mandarin and Karen Earl in two separate deals totalling &£10.2m. Incepta, which provides advertising, public relations, marketing, design and branding services, has bought the two companies to give it a competitive edge in the sponsorship market. Neither Red Mandarin nor Karen Earl […]
Ryman’s deal to operate concessions in Post Offices (MW last week) poses a question as to what either side hopes to achieve. Without putting a large “Ryman” sign on the outside of Post Offices, how are customers to be attracted into the building? And once there, how are they to be persuaded to join the […]
The Pru restructures for second time in two years and seeks marketing chief for whole group
Carl Pickford, Her Majesty’s Government’s most feared secret agent, has come down with Münchausen’s Syndrome, the Diary is sad to report. Pickford (codename 002) has lost all sense of reality, and now believes he’s really the managing director of a “washroom” advertising company called CPA. Says one MI5 source: “Until his 40th birthday he was […]
Attacking the bastions of global business has politicised world markets, making it unlikely President Bush will countenance a run on US stocks, says George Pitcher
Jim Campbell, the global marketing director of Rolls-Royce & Bentley Motor Cars has left the company to join conference company First!
Super 12 Racing, the organisation set up to represent the collective commercial rights of the UK’s top dozen race courses, is looking for over £1m for the title sponsorship of the 47-race series. Sports marketing company Sportsworld has been given the task of negotiating sponsorship for Super 12 Racing. The Super 12 Challenges – the […]