Teletext finds marketing chief after year’s search
Marketing WeekTeletext has appointed Marc Bell, former marketing director for easyInternetCafé, as its marketing chief after a year-long search.
Teletext has appointed Marc Bell, former marketing director for easyInternetCafé, as its marketing chief after a year-long search.
Early BARB viewing figures show sharp fall, triggering fears of a price hike in television advertising
Golden Wonder is to go head-on against rival Walkers with the launch of a football-themed crisp snack ahead of this year’s World Cup. The snack, called Goalden Balls, is to be launched in the late spring to capitalise on the increased interest in football triggered by this summer’s FIFA World Cup. The cheese-flavoured product is […]
Halifax has launched its latest campaign, which sees the return of employee Howard Brown. Created by Delaney Lund Knox Warren, the campaign continues the pop-song theme which has run through the ads over the past 14 months. Brown this time does his own version of Shaggy’s Angel to promote current accounts. Brown has reached minor […]
Lever Fabergé plans to spend more than £26m this year on revamping its UK skincare and haircare business.
Beleaguered NTL culls more than 40 marketing staff and ousts Hounsell in effort to minimise losses
The Department of Health is looking for an agency to promote National Breastfeeding Awareness Week in May. The DoH is understood to be talking to agencies about the business. Last year’s campaign, which ran mainly in national tabloids, was created by Lion, which has since gone into receivership. The DoH confirmed it was looking for […]
Hooper Galton has picked up the £1m account for Whiteleys, the West London shopping centre. The account was put up for review last year in an effort to revive the shopping centre and lure shoppers away from the West End (MW November 8). Incumbent agency Burkitt DDB did not repitch for the business. The advertising […]
Manchester United Football Club is reviewing its existing sponsors and reorganising the structure of the deals in a bid to attract more international brands. From the 2002/03 season, Man United will cut its second tier of “platinum sponsors” from ten to eight companies. The incumbent sponsors, which include IBM, McVitie’s and Western Union, hold four-year […]
The Body Shop has appointed Sue Dover, Chancerealm group marketing controller, as its marketing director in place of Ronnie Helvey, who is leaving to join Harrods. At Chancerealm, Dover oversees marketing for lingerie chains La Senza and Contessa and the stationery businesses Ryman and Partners. Helvey is due to join Harrods as marketing director at […]
Iain Murray is to be congratulated on his appointment to the presidency of the society for Gathering Useless Facts and Figures (MW December 6, 2001). A man with his ability to churn out guff deserves our support. I wish I could say he was entering a new era in taking a swipe at the PR […]
Sportswear brand Puma is to sponsor the England athletics squad at this year’s Commonwealth Games. The brand, which in recent years has become famous for its retro footwear and clothes, has entered a £1m-plus contract to provide Team England’s sportswear for the games, to be held in Manchester this summer. At the last games – […]
Agency planners and buyers are planning to put increased pressure on magazine publishers in the next couple of weeks for an increase in the frequency of their circulation data. It is understood that the issue is to be raised with the Consumer Magazines Council of the Audit Bureau of Circulations (ABC) just before the next […]
Not since Betty Rubble hit television screens has the Diary wished so hard that it had one less dimension. News has arrived from Glasgow of Avastar, “the world’s first entertainment agency for virtual characters”. The agency has four luscious lovelies on its electronic books, although from the pictures it received, the Diary can only assume […]
The cost of sponsoring the Notting Hill Carnival will more than triple this year because a second carnival is being launched to celebrate the Queen’s Golden Jubilee. Organiser the Notting Hill Carnival Trust is asking for &£1.8m to sponsor the two events, compared with &£500,000 for last year’s single event. It hopes to strike a […]