Doing something new is the Real test
Marketing WeekH Bauer’s attempt to diversify from women’s weeklies seems to be in trouble. It wouldn’t be the first publisher to get its fingers burned
H Bauer’s attempt to diversify from women’s weeklies seems to be in trouble. It wouldn’t be the first publisher to get its fingers burned
Following the recent box-office success of films such as Harry Potter and Lord of the Rings, cinema-advertising revenues increased by 28 per cent in 2001 to reach &£164m. The Cinema Advertising Association (CAA), which released these figures, says that the rise is partly the result of cheaper television advertising rates, which have freed advertisers’ budgets […]
Somerfield Stores has ousted group brand director Nick Adderley and is reviewing the role of group marketing director Stephen Barnett, as part of a restructure. Separate business units will now handle marketing for Somerfield and Kwik Save. Business director David Coxon becomes commercial director and will handle marketing at the Kwik Save business unit, set […]
Tobacco company Gallaher is understood to be reviewing its £4m media business out of CDP Media. As Marketing Week went to press Gallaher was unavailable to confirm whether the work was being consolidated into its other media agency Walker Media or was out to pitch. CDP Media managing director Barry Jenner refused to comment. CDP […]
Many companies talk of their brands being global, yet few actually are. No bad thing, says Alan Mitchell, as it is consumers who really define a brand
The BBC has allocated responsibilities for individual TV channels, radio stations and genres to its rostered advertising agencies so that they can build relationships with the relevant parts of the BBC. Abbott Mead Vickers.BBDO takes the strategic lead on TV generally and more specifically is responsible for strategy and creative work for BBC1, news, the […]
Sports marketing agency Pitch Media has been appointed to broker sponsorship deals for Olympic-medal hope Alex Coomber. Coomber is considered to be the UK’s best hope for a gold medal at the 2002 Winter Olympic Games. She will compete in the skeleton – a form of bobsleigh that involves travelling at 80mph headfirst down a […]
First Drinks Brands has appointed Burkitt DDB to handle the £1m advertising business for sherry brand Tio Pepe.
In his City Food Lecture, Niall FitzGerald rightly argues for a reassessment of GM foods. It is regrettable that a combination of poor PR with environmental hysteria has meant GM products have been perceived as “Frankenstein” foods. The potential benefits of GM are not purely lower costs and “margin-rich” functional foods. The real benefits will […]
Omnicom-owned direct marketing agency Claydon Heeley Jones Mason has bought the Ignition Marketing Group and its sister company Ignite-mail for an undisclosed sum. Ignition is to be renamed Ignition Claydon Heeley. However, Ignite-mail’s name will remain unchanged. Following the acquisition, the agency has formed a new group – Claydon Heeley Group – which is to […]
Wrigley has downgraded its ailing Ice White brand after just three years on the UK market. The product name will appear only in small type, above the Orbit brand, after Ice White sales plummeted by 21.6 per cent by value last year. The drop in demand follows Colgate-Palmolive’s entry into the chewing gum market in […]
Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
MmO2 is reviewing its £20m UK through-the-line business following the appointment of Vallance Carruthers Coleman Priest (VCCP) as lead agency for the launch of the O2 brand across Europe (MW January 24).
Although Virgin is losing listeners hand over fist, management is sound, prospects are solid and radio is on a roll at the moment
Pfizer will soon be able to advertise Viagra, the brand synonymous with male virility, in the British consumer press. This follows the Government’s recent move to extend the number of over-the-counter (OTC) medicines (MW May 17, 2001), which will mean opening doors to consumer advertising for medicines that were previously available only on prescription and […]