As regular readers know, the Diary is a big fan of the Guinness Book of Records and appreciates the dedication needed to get one’s name into it. Which is why the Diary’s heart sank when it learnt of SCA’s latest ploy. The company has applied for a listing for its Bodyform Micro pantyliner, which, it […]
Totalise went into receivership last week leaving its shareholders with nothing. Its founder bought its profitable assets through a new holding company and promised free shares
Drugs are found in 18 per cent of car-crash fatalities. Based on these statistics, Scottish Road Safety has hired Faulds to create a series of anti-drug-driving ads aimed at curbing this trend.
Six Continents Retail, part of the hotel and leisure group formerly known as Bass, is understood to be in talks with media agencies about the £2m buying and planning account for O’Neill’s, its Irish pub and restaurant chain. The incumbent is MindShare, which handles the media for all of Six Continents’ other retail businesses, including […]
National Savings & Investments (NSI) is considering developing a presence in third-party retail stores.
I was interested to read Branwell Johnson’s article, Silent and Golden (MW January 17). One of the main points made is that the reason for such apathy is because this event is more likely to appeal to the “grey market”. Yes, an affinity between the Golden Jubilee and older people is backed up by OMD […]
Ferrero is planning a £3.25m marketing push in an effort to bring consumers back to its Tic Tac brand. The campaign, which includes TV, cinema and outdoor advertising, is WCRS’s first campaign since winning the business from Banks Hoggins O’Shea/FCB. The first TV execution, which breaks on February 18, shows a woman on a London […]
The rise in compensation claims for damaged voices in other industries is alerting call centres to how their staff’s speech habits have far-reaching health as well as sales implications.
Media owners and agencies are suffering badly in these leaner times. The only answer is to demonstrate the value of above-the-line advertising
Retailers feared that consumer spending would fall in Christmas 2001, but consumers defied predictions and spent more on gifts than ever before
Ferrero is planning a £3.25m marketing push in an effort to bring consumers back to its Tic Tac brand. The campaign, which includes TV, cinema and outdoor advertising, is WCRS’s first campaign since winning the business from Banks Hoggins O’Shea/FCB. The first TV execution, which breaks on February 18, shows a woman on a London […]
Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
Utility companies are expected to announce another set of gas and electricity price hikes this summer, following the increase in gas prices announced by British Gas, Powergen, Scottish Power and London Electricity at the start of the year. Energywatch, the consumer watchdog, lambasted the gas suppliers for raising their gas prices and also called for […]
The marketing director of what was Ralston Purina Northern Europe has found her job under threat, following the merger of her company with Nestlé-owned Friskies. A spokeswoman claims it is unlikely that Rebecca Barnett will be transferring to the newly merged company Nestlé Purina Pet Care, and that she is in negotiations over a redundancy […]
When it comes to organising an event, co-ordination and a personal touch are key to success. If communication is lacking, it may spell disaster