George Pitcher: Sharing responsibility for capital punishment
Marketing WeekIt’s true that the markets can’t be held responsible for managements’ imprudent spending, but neither are they blameless when companies sink, says George Pitcher
It’s true that the markets can’t be held responsible for managements’ imprudent spending, but neither are they blameless when companies sink, says George Pitcher
Jazz FM is to record customised programming for Coffee Republic’s 108 coffee bars across the UK, and is in talks with the coffee chain about selling Jazz FM CDs in its outlets. The deal means Jazz FM’s music will be played in the bars throughout the day, with songs linked by references to Jazz FM. […]
Transport company FirstGroup is drawing up an agency roster for its train, bus and coach divisions as part of a drive to create an umbrella brand image. Group marketing manager Shona Byrne, who is overseeing the roster review, says: “FirstGroup is doing this because it is focusing on First as a brand. It wants a […]
The Food Standards Agency (FSA) is looking for an agency, through COI Communications, to create a campaign to promote better nutrition in the young. The integrated campaign aims to show how a healthy diet can improve young people’s lifestyles. Agencies will be briefed to come up with a campaign to combat rising obesity figures among […]
Despite their proliferation and fears that the sector is drying up, Spirit Group is determined there is room for more branded pubs.
Unilever Bestfoods has appointed BMP DDB to handle the advertising for its Italian sauce brand Ragu. The work moves from Ogilvy & Mather. This forms the final part of Unilever’s £200m global review, which was announced a year ago. The move was sparked by Unilever’s acquisition of Bestfoods in August 2000 (MW August 10, 2000). […]
Teletext is to spend £8.5m on a campaign to encourage consumers to book travel products using its Teletext Holidays’ Web, digital and analogue TV services. The six-month campaign breaks on March 1, with the strapline ‘Don’t go anywhere until you’ve been to Teletext Holidays’. One of the four executions shows two women walking into the […]
Northern & Shell is hunting for a group marketing director, a new position which will have a brief covering all its newspapers and magazine businesses.
Allied Carpets has appointed Fraser Design to handle its £5.2m advertising account, previously held by Bds Beechwood. Following the resignation of Bds Beechwood over a clash on strategy, the company invited Fraser – its incumbent on its below-the-line business – and several other agencies to pitch for the above-the-line account. Allied Carpets marketing manager Drew […]
Trigon Snacks is relaunching its once famous nut brands Planters and Big D after drafting in a new marketing team. The snacks company has appointed Robert Woodall as marketing director. He previously held the same position at Planters in Australia, and has also worked as marketing manager for United Biscuits in the UK. He replaces […]
The new public service-oriented BBC3 is bound to win Tessa Jowell’s approval, but it has found a fresh opponent in once enthusiastic supporter C4, says Torin Douglas
Many companies talk of their CRM strategies, but are they making the most of them? Lucy Barrett reports on why customers seem to be left out of the CRM equation
Beiersdorf-owned Nivea is to launch what it claims is the world’s smallest deodorant – the size of a lipstick – in the UK in April. The new mini Nivea deodorant is only 10cm long and 1.5cm wide. It is already available in some European markets. According to health and beauty goods buyers, the UK launch […]
Utility company Amerada Hess has teamed up with Woolwich to sell gas and electricity to the bank’s customers from next month. The joint venture, called Woolwich-Amerada Gas and Electricity, has puzzled the industry, which has been waiting for the sale of the utility company since last year. Amerada Hess US-based parent company, Amerada Hess Corporation, […]
AXA Group is moving its ad business out of TBWA/London, ahead of a brand-building campaign this year. The review has been triggered by last month’s arrival of John Bines as the company’s first group marketing and services director (MW December 13). Bines was drafted in from Royal & SunAlliance to create a unified brand strategy […]