Children and their evolution
Marketing WeekThere are fewer children than there once were, but they are still an important market, with influence over the purchase of clothes, food, mobiles and toys
There are fewer children than there once were, but they are still an important market, with influence over the purchase of clothes, food, mobiles and toys
Sales of Procter & Gamble men’s haircare brand Circ, launched less than a year ago, have been disappointing. Haircare buyers are calling the brand “a flop” and are considering discontinuing the product.
The BBC has allocated responsibilities for individual TV channels, radio stations and genres to its rostered advertising agencies so that they can build relationships with the relevant parts of the BBC. Abbott Mead Vickers.BBDO takes the strategic lead on TV generally and more specifically is responsible for strategy and creative work for BBC1, news, the […]
Wrigley has downgraded its ailing Ice White brand after just three years on the UK market. The product name will appear only in small type, above the Orbit brand, after Ice White sales plummeted by 21.6 per cent by value last year. The drop in demand follows Colgate-Palmolive’s entry into the chewing gum market in […]
The National Magazine Company’s (NatMags) Cosmopolitan magazine is to license its brand for use on electrical haircare appliances such as hairdriers and rollers. The Cosmopolitan brand is already used for a bedding and linen collection, jewellery, watches, swimwear, vitamins and also the Cosmo Spirit café chain. To coincide with the products’ launch, The Licensing Company […]
PC World has been banned from running an ad for a Packard Bell PC by the Independent Television Commission after 143 viewers complained that it was misleading. The voiceover for the ad, which features a 2 Ghz Packard Bell Power Plus PC with a Pentium 4 Processor, claimed “and that means faster Internet, faster graphics […]
Clemmow Hornby Inge (CHI) has scooped the £5m advertising business for Britvic-owned Tango brand.
There are fewer children than there once were, but they are still an important market, with influence over the purchase of clothes, food, mobiles and toys
Wrigley is trying to take market share from mint brands while fighting its traditional corner against the dentalcare giants.
Sales of Procter & Gamble men’s haircare brand Circ, launched less than a year ago, have been disappointing. Haircare buyers are calling the brand “a flop” and are considering discontinuing the product.
Wrigley is trying to take market share from mint brands while fighting its traditional corner against the dentalcare giants.
Apparently, Andersen has little responsibility for the Enron scandal, although it was paid £18m for passing the power company’s accounts. By George Pitcher
Publicis has created the new television ad for McVitie’s Jaffa Cakes as part of owner United Biscuits’ £5m media spend on the brand this year. The ad is called ’Teeth’ and breaks on February 11 and runs until the end of March. It is the latest execution in the ’deliciously self-centred’ ad campaign, which launched […]
Publicis has created the new television ad for McVitie’s Jaffa Cakes as part of owner United Biscuits’ £5m media spend on the brand this year. The ad is called ‘Teeth’ and breaks on February 11 and runs until the end of March. It is the latest execution in the ‘deliciously self-centred’ ad campaign, which launched […]
Congratulations to John Bunyard of Bankside Central, who wins Letter of the Month for January for “Advertising: the emperor’s new clothes?” (MW January 10). Your prize is on its way.