P&G launches Charmin ‘out of home’ product line
Marketing WeekProcter & Gamble (P&G) is to extend its Charmin brand with the launch of Charmin To Go toilet tissues and Charmin To Go toilet seat covers.
Procter & Gamble (P&G) is to extend its Charmin brand with the launch of Charmin To Go toilet tissues and Charmin To Go toilet seat covers.
A Private Member’s Bill forcing tobacco companies to release confidential documents about their marketing strategies has been dropped after its proposer, former Health Secretary Frank Dobson, failed to attend a second reading of the Bill. The Tobacco Disclosure Bill will not get another reading this session because of time pressures. Calls to Dobson’s office to […]
The Cheese Promotion Bureau (CPB) is reconsidering plans to sponsor Pop Idol hopeful Darius Danesh. “We saw him as the perfect icon for cheese,” says Brian “Big Cheese” McCheddar, head of the CPB, “But since he chopped off his ponytail and shaved his goatee he’s started to look normal. This is no way for a […]
Guardian Media Group’s (GMG) radio division has proposed the UK’s first advertisement-free commercial radio station, Smooth FM, in its bid for the East Midlands FM radio licence. The company is planning the Radio 2-style station for the over-40s market. It would be funded through sponsorship of 80 per cent of the station’s shows. GMG Radio’s […]
The Advertising Standards Authority (ASA) has clamped down on misleading product labelling by ruling that Libby’s Organic juice drink cannot be described as “natural” in ads. Following an inquiry, manufacturer Gerber Foods Soft Drinks was forced to admit the product is pasteurised, and the ASA ruled that the ads which describe it as “just like […]
I am a partner in a thriving marketing agency. I am also a practising Christian and while I am not a Bible thumper, I will not deny my faith nor deride another which I may not understand. Sean Brierley would appear to think differently (MW January 24). The basis of successful marketing is understanding the […]
The Diary is happy to welcome a marketing legend to its page this week. Step forward Mr Vijay Solanki – a man who is rapidly becoming the marketing equivalent of Diary hero Del Boy Trotter. Solanki’s latest career move is to start-up company Shazam Entertainment, where he has become marketing director. The company provides a […]
After last week’s pointless freebie from McCann-Erickson (thanks for the Hoover by the way), the Diary was delighted to receive another one this week from Confex. Confex, for those of you who have lives, is an exhibition about exhibitions. Whoever pulled that out of the bag deserves a medal. Confex got the Diary very excited […]
This week Britvic Soft Drinks announced its £10m Tango business has been handed to an agency in its infancy. The move has provoked criticism from sceptics who question whether a new start-up can succeed. Lucy Barrett reports on the motives for
Technology manufacturers and retailers are feeling the pinch as demand slows, profits fall and brands crumble. Unless new revenue streams are created they will not survive.
Although software-based CRM solutions are not a panacea for businesses, if they are well implemented they can increase profitability, as well as customer satisfaction
The Diary is happy to welcome a marketing legend to its page this week. Step forward Mr Vijay Solanki – a man who is rapidly becoming the marketing equivalent of Diary hero Del Boy Trotter. Solanki’s latest career move is to start-up company Shazam Entertainment, where he has become marketing director. The company provides a […]
Phil Humphreys, commercial director of Nestlé-owned Friskies Petcare, has been appointed to a senior European post following Friskies’ merger with pet food rival Ralston Purina Northern Europe.
It seems honesty is not always the best policy. Take the case of the M&S manager, sacked for being too modest on a skills assessment questionnaire, says Iain Murray
Marketers realise that we are at our most relaxed when we’re eating, drinking and socialising, and have set about designing PoP material to exploit our susceptibility. It ranges from hi-tech plasma screens to ads on pint pots