Torin Douglas: Why the new-look BBC3 is such a turn-off for C4
Marketing WeekThe new public service-oriented BBC3 is bound to win Tessa Jowell’s approval, but it has found a fresh opponent in once enthusiastic supporter C4, says Torin Douglas
The new public service-oriented BBC3 is bound to win Tessa Jowell’s approval, but it has found a fresh opponent in once enthusiastic supporter C4, says Torin Douglas
The Enron scandal could, in the long term, provide a bizarre silver lining for an advertising industry that has grown neurotically insecure about its standing in the boardroom. For while admen have been accused of many things – irresponsible hucksterism among them – the quality of their advice has never been tainted by a scandal […]
Many companies talk of their CRM strategies, but are they making the most of them? Lucy Barrett reports on why customers seem to be left out of the CRM equation
Ladbrokes, the UK’s largest bookmaker, has appointed a new media agency to modernise its betting shops. CCG.XM – owned by Bates UK – won a three-way pitch to help transform Ladbrokes’ shop interiors. The deal has nothing to do with Internet betting. CCG.XM European chief executive Mike Crossman says: “We’ll be helping Ladbrokes set up […]
Following his impending departure from Lloyds TSB, Ford Ennals has spoken to the Diary about his future career prospects. “I’m in talks about running the world,” says Ennals. “I’ve had a word with Mr Blair and he’s given me his backing. I’ve got a meeting with George Dubya Bush next week and if that goes […]
Butchers Pet Care, the petfood manufacturer, has appointed Walker Media to handle its &£4m media planning and buying account. The appointment follows a two-way pitch against the incumbent Squires Robertson Gill. Late last year Butchers handed its advertising account to Clemmow Hornby Inge (CHI), which beat Soul and The Farm to the business (MW January […]
The controversy surrounding the new BARB TV audience research contract has deepened after it has emerged that the date by which the new panel will be made up to its full strength of more than 5,200 viewers will be postponed for the third time. Now media buyers expect the panel will only be fully operational […]
Thomson Holidays is understood to be axing Breffni Walsh’s position of head of advertising and branding. It follows a decision to concentrate more of the company’s &£8m advertising budget on direct marketing. Walsh, who joined Thomson in August 1999, is understood to be waiting to be offered another post within Preussag-owned TUI group. TUI UK, […]
Technology manufacturers and retailers are feeling the pinch as demand slows, profits fall and brands crumble. Unless new revenue streams are created they will not survive.
Tobacco company Gallaher is understood to be reviewing its £4m media business out of CDP Media. As Marketing Week went to press Gallaher was unavailable to confirm whether the work was being consolidated into its other media agency Walker Media or was out to pitch. CDP Media managing director Barry Jenner refused to comment. CDP […]
Somerfield Stores has ousted group brand director Nick Adderley and is reviewing the role of group marketing director Stephen Barnett, as part of a restructure. Separate business units will now handle marketing for Somerfield and Kwik Save. Business director David Coxon becomes commercial director and will handle marketing at the Kwik Save business unit, set […]
H Bauer’s attempt to diversify from women’s weeklies seems to be in trouble. It wouldn’t be the first publisher to get its fingers burned
AXA Group is moving its ad business out of TBWA/London, ahead of a brand-building campaign this year. The review has been triggered by last month’s arrival of John Bines as the company’s first group marketing and services director (MW December 13). Bines was drafted in from Royal & SunAlliance to create a unified brand strategy […]
Utility company Amerada Hess has teamed up with Woolwich to sell gas and electricity to the bank’s customers from next month. The joint venture, called Woolwich-Amerada Gas and Electricity, has puzzled the industry, which has been waiting for the sale of the utility company since last year. Amerada Hess US-based parent company, Amerada Hess Corporation, […]
Beiersdorf-owned Nivea is to launch what it claims is the world’s smallest deodorant – the size of a lipstick – in the UK in April. The new mini Nivea deodorant is only 10cm long and 1.5cm wide. It is already available in some European markets. According to health and beauty goods buyers, the UK launch […]