Just as the Spanish have decried FIFA, so investors knock UK industry. But they are all party to it, so stop pontificating and do something about it, says George Pitcher
As buying departments become more involved in judging pitches, is cost-cutting undermining client/agency relationships?
Alcohol Concern has complained to the Advertising Standards Authority (ASA) about a magazine ad for United Brands’ Dooley’s liqueur, but the complaint has not been upheld. The alcohol abuse charity complained that the ad – which was created by Good Ideas and showed a woman with her mouth open, eyes shut and her head thrown […]
Strategic communications agency Monkey has been appointed to handle the relaunch of male toiletries brand Insignia. Insignia will be competing with Elida Fabergé’s market leader, Lynx. The first product to be overhauled will be Insignia’s male body spray, and the launch will be backed with a &£500,000 marketing spend. Monkey will create the advertising strategy […]
As marketing campaigns go, you won’t see much better than Lucasfilm’s milking of the Star Wars licence. But, as the Diary has discovered recently, George Lucas isn’t the only person to be cashing in on this golden egg. Compassion In World Farming (CIWF) – which uses the slogan “campaigning for farm animals”, summing up precisely […]
Procter & Gamble is to put pressure on rival Kimberly-Clark’s (K-C) Huggies Freedoms nappy range with the relaunch of its Pampers Baby Dry range, backed by a £5m advertising and marketing push next month.
Italy’s Parmesan cheese-makers have won a landmark victory in the European Court of Justice giving them the right to stop cheap imitations of their product from being made or sold in Europe. Parmesan is the Anglicisation of the Italian name Parmigiano Reggiano and should refer to a hard-textured cheese made using traditional methods in the […]
Mattel has furthered its strategy of turning Barbie into a multimedia brand by signing a programming deal with children’s television station Nickelodeon which will see the doll star in her own soap opera. The agreement gives Barbie her first animated TV show, called Barbie Zone. It will take the form of a 24-episode storyline, with […]
New Balance has appointed Chris Cotcher as head of marketing for the UK. Cotcher joins from brand consultancy Haines McGregor and has also held various positions with Converse. Cotcher replaces Clark McConnachie, who has been managing the UK office temporarily. McConnachie will move into a sales role in Scotland. Another new appointment, Richard Ward, will […]
SC Johnson is preparing to launch Mr Muscle All-Purpose Orange Action next month, as marketers turn to orange peel and orange oil extract to lure consumers to their brands, following the recent trend towards using extract of aloe vera in houshold goods (MW last week). Industry sources confirm that manufacturers of own-branded household products are […]
As consumers – with the help of technology – skip the ads, more brands are infiltrating the programmes to get their message across, says Polly Devaney
Securicor Group has promoted ex-Centrica marketer Peter Neden to director of business development with responsibility for marketing strategy and customer relations. Neden joined the company last year as head of product development. Following a reshuffle he was handed the newly created role, which entails overseeing marketing strategy for 44 countries. Neden was Centrica’s head of […]
Scottish Widows has appointed Nathan Moss as managing director of marketing and distribution. Moss will succeed Newton Scott, who retires at the end of this month after nearly 40 years at the insurance and pensions company. Moss was previously chief executive of the Merrill Lynch HSBC online investment and banking joint venture, now being integrated […]
Chivas Brothers (CB), the global Scotch whisky business formed after last year’s purchase of Seagram’s wine and spirits business by Pernod Ricard, has completed its new marketing structure. As predicted in Marketing Week (June 13), Sophie Gallois, ex-marketing director for wines at CB’s sister company Pernod Ricard UK, joins as a brands director, with responsibility […]
The Health and Safety Executive (HSE) is funding a series of mini-TV programmes on real life issues in the workplace called Worksmart. Under a deal struck with Granada Enterprises Commercial Ventures, 26 programmes lasting 45-seconds each will air on ITV from July 1, six days a week until the end of the year in the […]