Original sin
Marketing WeekClients are seemingly happy to sacrifice original ideas in favour of tried-and-tested methods that deliver to deadline and within budget. By Jo-Anne Flack
Clients are seemingly happy to sacrifice original ideas in favour of tried-and-tested methods that deliver to deadline and within budget. By Jo-Anne Flack
Matthew Patten, who quit as chief executive of M&C Saatchi Sponsorship a month ago (MW August 8), has been appointed joint managing director of sports marketing company World Sports Solutions (WSS), which counts footballer Rio Ferdinand among its clients. Tony Simpson, formerly head of brand marketing at the collapsed Sportsworld Media Group, was appointed joint […]
Having spent billions on technology and licences, the mobile phone industry is concerned consumers will not take up third-generation services. Orange believes it can overcome market inertia by simplifying its pricing – but is this the answer,
McDonald’s has shocked the marketing industry by appointing an outsider, Larry Light, to the newly created post of global chief marketing officer. He will be in charge of advertising, marketing and brand development worldwide. The fast-food giant has a tradition of filling such positions from within its own ranks. Light will take charge of a […]
John West is to launch a TV campaign to support its tuna range. The campaign, titled ‘Shark’, has been created by Leo Burnett and forms part of a &£3m support package for the brand. The campaign breaks on September 16 and the ad follows the theme of John West’s award-winning ad for tinned salmon last […]
Britannia Music Company is looking for an advertising agency to handle its £12m business relaunch. The Universal Music-owned retailer, which recently appointed Wolff Olins to work on its brand positioning, is seeking a full-service agency to look after advertising, direct marketing and design. The review is being handled by the Haystack Group. The pitch is […]
British American Tobacco and Imperial Tobacco have hit a hurdle in their attempt to have the European Union’s directive on health warnings on cigarette packs ruled illegal. The two took the EU to the European Court of Justice (ECJ), arguing that it is not allowed to set rules on health and must leave such matters […]
Beauty company Aveda is looking for its first head of marketing to oversee the brand’s retail and salon divisions in the UK and Europe. Until now, marketing for the two divisions has been handled by marketing co-ordinators. The new recruit will take charge of marketing for the entire Aveda range in the UK and oversee […]
Halifax Bank of Scotland (HBOS) has handed its top marketing post to head of retail brand marketing James Boulton, following the promotion of Philip Hanson, who has been put in charge of mortgages and secured lending. Boulton will be head of marketing and customer relationship management across the HBOS group. Boulton is a former marketing […]
Ensuring that your exhibition attracts the right leads and generates a good return on investment is dependent on two things – solid pre-show promotion and advertising, together with prompt post-event follow-up, says Ruth Prickett
Black & Decker, the power tools, hardware and home improvement products brand, has appointed Netrank to assist with online marketing in the UK, France and Germany.
The Disney Channel has appointed Armando Testa in Milan to create the channel’s first pan-European campaign. The agency has been briefed to produce separate executions for different programmes, including one for regular movie slot The Wonderful World of Disney and another for animated series Kim Possible. Walt Disney Television International vice-president of marketing Chris Cowan […]
Direct mail, ambient media, television, newspapers, posters… you lot will try anything to get people to buy things! Well, the Diary bets you haven’t thought of this little trick – identity marketing. To promote the launch of a computer game, Acclaim Entertainment chose five people, from more than 10,000 entries, and got them to change […]
A year on from the 9/11 attacks, the West must convince the world that business is a force for good – as it failed to do at the Earth Summit, argues George Pitcher
Alan Titchmarsh seems to have been everywhere since time began. In fact, he’s only been around since 1666, when he helped Christopher Wren to lay out the water feature in his plan to rebuild London (it proved highly popular, though why they called it the Thames is anybody’s guess). So it came as no surprise, […]