Holiday company First Choice has axed the position of group marketing director following a reshuffle of its marketing department. Mike Ryan, who sat on First Choice’s board, will leave the company at the beginning of next year without a job to go to. He joined First Choice in August 2000 from his position as marketing […]
BBC Worldwide has teamed up with NTL to produce a tailored edition of its listings guide, Radio Times, for the cable company’s customers. It is the first time that the publisher has produced an edition of the magazine for a third party. BBC Worldwide claims copies will be counted by the Audit Bureau of Circulations […]
Marian Rose, the marketer behind the NSPCC’s controversial Full Stop campaign, has returned to the charity on an interim basis after taking a career break to travel. Rose is working as a consultant. She rejoined the charity earlier this month, to fill the post of head of direct donor marketing for six months. The previous […]
US brewer Budweiser and the UK’s Coors Brewers are understood to be battling it out to replace troubled cable company NTL as shirt sponsor for Glasgow football clubs Rangers and Celtic. A sponsorship expert at a rival brewers says: “We’ve heard it’s between a new entrant to the market and the King of Beers.” Carling […]
US brewer Budweiser and the UK’s Coors Brewers are understood to be battling it out to replace troubled cable company NTL as shirt sponsor for Glasgow football clubs Rangers and Celtic. A sponsorship expert at a rival brewers says: “We’ve heard it’s between a new entrant to the market and the King of Beers.” Carling […]
KFC marketing director Claire Harrison-Church has appointed her former advertising agency Bartle Bogle Hegarty (BBH) to handle KFC’s &£18m advertising account after a final knockout against Clemmow Hornby Inge. Harrison-Church joined the fast-food chain last year from Lever Fabergé, where she headed marketing for Lynx. BBH has created advertising for the male toiletry brand for […]
Arcadia is laying off up to seven market researchers. A restructure by new boss Philip Green also throws into doubt the role of group marketing director Steven Sharp. Up to 100 jobs are to be axed across the group, in services that are shared by Arcadia – which includes Top Shop, Top Man, Burton and […]
There’s much more to sampling than free portions of cheese on the deli counter. To get customers to buy your product, you must engage them and their senses. Steve Hemsley reports
Online travel company Expedia is reviewing its £2m advertising account, held by Euro RSCG. The review follows the appointment of Beverly Shaw as marketing director last month (MW October 31). Shaw officially joined Expedia this week. She was previously marketing manager of Coca-Cola’s fruit, carbonates and juices division. Before that, Shaw spent two years at […]
Beleaguered holiday company MyTravel is struggling to get its long-planned interactive digital television channel off the ground. Plans for the channel were announced in May, and the launch was originally earmarked for October, but insiders claim that the company’s financial woes mean the channel has been put on hold “indefinitely”. MyTravel now says that the […]
Warner Bros, the owners of Daffy Duck and Bugs Bunny, has been appointed as the exclusive worldwide licensing agent for the UEFA Euro 2004 competition. As part of the deal, Warner Bros Consumer Products will be charged with creating a tournament mascot, as well as licensed toys, apparel and a premium catalogue. It is likely […]
E-mail marketing has come of age
Interpublic Group’s Marketing Drive Worldwide in London is changing its name to The Reef and is aligning itself with ad agency Springer & Jacoby, which is part-owned by Interpublic, in a move that the agency believes reflects its clients’ needs. The rebranding of the agency, which launched in 1989, takes effect from the start of […]
Marketers say agencies don’t understand business imperatives; agencies see marketers as salespeople pure and simple. Recent data paint a dark picture of agency-client relationships. Are things really so bad? asks Lucy Barrett
Remington has appointed former Pretty Polly managing director Kay Downs as its UK managing director. Downs replaces Simon Russell, who left the company this summer. It was rumoured that Russell was ousted from the company following a disagreement with senior management over strategy. Downs stepped down from Pretty Polly, a Sara Lee brand, late last […]