Chrysalis Group has appointed start-up Vallance Carruthers Coleman Priest (VCCP) to create the &£2m relaunch advertising for its new-look LBC radio station next year. VCCP pitched against Farm and TBWA/London for the business, and the review was overseen by the AAR (MW October 24). Chrysalis Radio marketing director Steve Parkinson made the appointment. Chrysalis bought […]
Interflora’s first marketing director, Karl Burkitt, has left the flower delivery network after just nine months in the job. The company blamed his overly “commercial” outlook for the split. Burkitt joined at the beginning of this year from Polaroid, where he was marketing director for its export division. He was brought in to help Interflora […]
Retailer Burberry is relaunching its casual youth brand, Thomas Burberry, for the autumn/winter 2003 season, two years after it withdrew it from the UK market. The brand, aimed at 18to 24-year-olds, was withdrawn from the UK market because it had a weak identity with consumers and needed more thoughtful design. It has been refined in […]
In the past two years, e-mail marketing has become an indispensable generator of revenue for US businesses, especially for retailers and mail-order companies with an online presence. Many of the US’s leading retailers have been able to tap into millions of dollars of revenue, and CheetahMail has played an important role in this development by […]
Infringement of copyright and trademark is one of the trickiest issues the successful brand-owner must deal with. Too relaxed an attitude towards mild infringements leads to an erosion of brand equity, and ultimately reduced profitability. Too much severity and legal pomposity over ‘intellectual property rights’, on the other hand, risks making the brand-owner a public […]
Peugeot is to sponsor Five’s 9pm movie slot for next year, in what is thought to be the television channel’s largest sponsorship deal. Peugeot replaces breakdown service the RAC, which is thought to have paid about &£2.5m to sponsor the movie slot over the past year (MW December 13, 2001), during which the channel showed […]
Alex Blyth is quite right in stating that corporate social responsibility (CSR) is on the boardroom agenda (MW November 7). When speaking at a recent CIMA conference on risk, I witnessed the concern expressed by the finance directors of many of this country’s leading companies about the effect of social and ethical issues on shareholder […]
Toiletries and beauty products used to merit a trip to a specialist shop or department store. The grocery multiples are changing that, however – although to succeed they are having to re-evaluate their own store design. By Sarah Rayner
Spectacle retailer Optical Revolution is seeking an advertising agency in preparation for a further roll-out of the brand. Optical Revolution, which is not an optician and does not offer eye tests, is the brainchild of Michael Kraftman, former deputy chairman of electrical retailer Tempo. Optical Revolution sells designer spectacle brands, such as Chanel and Gucci, […]
Your cover story (MW November 7), has left me asking more questions than were answered. So Media Smart is gathering some big brands, persuading them to join forces to tell children how to interpret their advertising? As someone who works extensively on both children’s and adult promotions, I see it as my duty to be […]
Holiday Autos is on the hunt for a marketing director following the departure of Joanne Pyshorn. Pyshorn was appointed to the then new role of marketing director at Holiday Autos in March 2001 (MW March 22, 2001) and is believed to have left without a job to go to. The new marketing director will report […]
Electronics giants Sony and Philips, battling with falling consumer goods sales, are embarking on a change in branding direction. Caroline Parry reports
It was good to see some common sense in your article about the use of technology in business presentations (MW October 31). It amazes me how frequently companies forget that occasions such as a credentials presentation or a pitch are not an examination in applied technology, but an opportunity to demonstrate an ability to communicate […]
AXA UK is recruiting a brand marketing team, following a restructure of its group branding operations. The financial services provider, which includes AXA Insurance, AXA Sun Life and AXA PPP Healthcare, wants to bring its three businesses under a single AXA brand umbrella. The team will consist of two senior brand managers, a brand manager […]
The launch of standalone magazines by national newspapers is designed as a lure to attract new readers to the core product, says Branwell Johnson