Skills deficit will prevail if industry isn’t forced to pay
Marketing WeekUK industry is as committed to skills training as Government is to non-elitist higher education. Only legislation will guarantee investment in it, says George Pitcher
UK industry is as committed to skills training as Government is to non-elitist higher education. Only legislation will guarantee investment in it, says George Pitcher
Microsoft’s video games console Xbox is launching a £2.5m European campaign, created by Agency Republic. The campaign revolves around the Xbox strapline ‘Playmore’ and will largely consist of online advertising in the form of interactive e-mails and applications that users can download and send to friends. The first phase of the offline ads focuses on […]
Weboptimiser, the search engine optimisation specialist, has appointed John Guria as business director. Guria joins from Centaur Communications where he was business development manager on Marketing Week.
Tetley GB has moved its £7m advertising account to Leo Burnett following the demise of incumbent agency D’Arcy. The move will lead to a new round of advertising following criticism of Tetley campaigns by various media regulatory bodies.
Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]
Reckitt Benckiser (RB) is planning another assault on the household cleaning market with the launch of a Dettol mop next year. The launch will be another attempt by RB to bolster Dettol’s position as an all-purpose cleaner and a further move away from its antiseptic cleaning brand image. The move follows the company’s decision to […]
Imperial Tobacco and British American Tobacco (BAT) have lost their battle against a European Union directive requiring larger health warnings on packs. Directive 2001/37/EC, on the manufacture, sale and presentation of tobacco products, also bans terms such as “light” and “mild”, which health lobby groups say mislead consumers into thinking certain brands are safer. The […]
Dell UK & Ireland is searching for a marketing director after Nick Eades left the company last week “to spend more time with his family”.
Barclays retail marketing director Richard Harvey is taking a wider group role co-ordinating marketing activities across Barclays’ UK businesses, to fill the gap left by the departure of Paul Parmenter to Powergen (MW October 17). As marketing director for the core UK operations, Harvey will link marketing across personal financial services, business banking and Barclaycard […]
London Electricity (LE) Group has replaced the marketing director position for its retail brands with four separate marketers, who will report to managing director for retail and marketing Peter Hofman. The move follows the utility company’s recent restructure, which resulted in the departure of group retail marketing director Jon Kinsey (MW September 26). The retail […]
IPC Media chief executive Sly Bailey has been poached by Trinity Mirror. On February 3, she will become the newspaper group’s new chief executive, replacing Philip Graf, who announced recently that he would be leaving next summer. The announcement is understood to have come as a surprise to senior staff at IPC, where Bailey has […]
Dell UK & Ireland is searching for a marketing director after Nick Eades left the company last week “to spend more time with his family”.
Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]
Reckitt Benckiser (RB) is planning another assault on the household cleaning market with the launch of a Dettol mop next year. The launch will be another attempt by RB to bolster Dettol’s position as an all-purpose cleaner and a further move away from its antiseptic cleaning brand image. The move follows the company’s decision to […]
Diageo GB is giving Baileys its first range extension, with the launch this week of Baileys Glide, a lower-alcohol, “long” version of the liqueur. Diageo marketing director for innovation Nick Robinson says: “We’re taking Baileys’ strengths and building on them.” According to Robinson, sales of the core brand have doubled in the past five years, […]