The Diary, ever keen to be at the cutting edge of technology and marketing, was interested to hear that The Samaritans has set up an e-mail help line. With some funding from Barclays, the emotional support charity, has created the e-mail address jo@samaritans.org after research showed that people find it easier to type their emotions […]
Word has reached the Diary’s omniaudient ear of a man who has the secret to God. As the Diary has always had ambitions in that direction – and as it’s always interesting to see what marketers get up to in their spare time – this was an interesting story indeed. Philip Gardiner, marketing director of […]
Harrison Troughton Wunderman is tipped to pick up the remainder of Nectar’s below-the-line business after winning a major share of the &£25m account last month from incumbent WWAV Rapp Collins.
UKTV is launching its first parent brand campaign that will bring together its six channels – UK Gold, UK Drama, UK History, UK Horizons, UK Style and UK Food under the banner ‘UKTV brings you Home’. The TV and press campaign, created by BBC Broadcast with media planning and buying by PHD, breaks on December […]
AMP UK Financial Services has appointed Neil Galjaard as marketing director. He replaces Jonathan Harrison, who has been moved to director of change management.
Egg, the online bank, has teamed up with the Tate art galleries to sponsor a series of one-off events combining the visual arts, music, theatre, film and dance over the nine months from January to September next year.
The Institute of Practitioners in Advertising (IPA), the Marketing Communication Consultants Association (MCCA) and the Public Relations Consultants Association (PRCA) have abandoned merger talks, after a study found considerable hostility to the idea among all three bodies’ members. Instead, the three groups are to form an umbrella organisation – the Communications Agency Federation (CAF) – […]
Rapier and Radioville, the specialist radio creative agency, has been appointed to create the radio campaign for Telewest Broadband. Media is unaffected by the appointment.
Allied Domecq launches pear-flavoured gin Wet by Beefeater in the US today (Wednesday). A Spanish launch is planned in January, with other countries possible later in 2003.
Bds Beechwood has been appointed by Realm, the specialist outlets management company, to handle aboveand below-the-line advertising for its four shopping centres. Realm is expected to spend more than &£2m next year.
The fact that BP’s board is talking directly to unit managers is a sign that something has gone badly wrong. The bypassed bosses should be worried, says George Pitcher
Adam Crozier, the former Football Association and Saatchi & Saatchi chief executive, is being tipped to become chief executive of the Royal Mail group, formerly known as Consignia.
I find it surprising that Sean Brierley (MW November 21) appears to believe that all marketers intentionally use the legal process as “a weapon in marketing brands’ reputations”. As an intellectual property lawyer, I have seen what happens when one or both sides think litigation can be used primarily as a marketing tool and when […]
EasyCar is to turn the £5 London daily congestion charge into a marketing tool by putting a sticker in its car windows saying ‘Red Ken’s tax paid’.
Innovative and original package design is all very well, but why design something from scratch when big-name brands may already have done the hard work for you? asks David Benady