When the diary heard that author Sophie Kinsella wanted to talk to it about “chicklit”, images of cocoa-coated deep-fried drumsticks came nauseatingly to mind. As the Diary’s gorge steadily rose, however, a colleague explained – chicklit means “a book advertised widely in London Underground stations”. Kinsella is writing one of the aforementioned novels – called […]
ITV has committed a substantial bulk of its £11m media spend to permanent fixed outdoor sites. The media-owner is to take 20 of Clear Channel’s 50 Golden Squares – front illuminated 20ft by 20ft advertising panels – that are located in and around Central London. The extra spend will be in addition to any that […]
Naked has been appointed to work on the National Football League’s (NFL) project to re-establish American football as a leading sport on UK terrestrial television. Naked will handle the media strategy, and work with creative agency Karmarama on the business. NFL Europe has given Five the live terrestrial rights for the Super Bowl, the premier […]
Japanese giant follows merger with minority stake in UK agency
Napolina Europe has appointed Remmelt Jongkind to the position of general manager. Jongkind was marketing manager for Princes’ European business.
According to J Walter Thompson’s rolling research project, JWT Scope, 74 per cent of consumers surveyed believe that time with the family is the most important factor about Christmas. Presents were the most important aspect for only two per cent of respondents.
Coca-Cola Great Britain is planning to launch Berry Fanta in the UK in February to build on the success of the carbonated drinks brand. Berry Fanta is a “naturally flavoured berry soda” and was launched in the US in August to take on PepsiCo’s berry-based product Pepsi Blue, which launched in July. Fanta has proven […]
FCBi Germany and FCB/BK&P in Amsterdam have been appointed to create a £1m overseas campaign for the Welsh Tourist Board, the first time the WTB has mounted a European campaign independently of the British Tourist Authority.
ITV has committed a substantial bulk of its £11m media spend to permanent fixed outdoor sites. The media-owner is to take 20 of Clear Channel’s 50 Golden Squares – front illuminated 20ft by 20ft advertising panels – that are located in and around Central London. The extra spend will be in addition to any that […]
BBC Online is the BBC division to be investigated by the Department for Culture, Media and Sport as part of the Government’s promise to review all of the corporation’s digital services.
Partners BDDH, BDH TBWA and Senior King are among the agencies the Co-operative Group’s Funeral Services business is talking to about creative work for its Funeralcare brand.
Naked has been appointed to work on the National Football League’s (NFL) project to re-establish American football as a leading sport on UK terrestrial television. Naked will handle the media strategy, and work with creative agency Karmarama on the business. NFL Europe has given Five the live terrestrial rights for the Super Bowl, the premier […]
Nestlé and Unilever have clashed in the High Court over whether the latter can trademark the shape of Viennetta ice cream.
Corporate Edge has been appointed to work on strategic brand development for the Consumers’ Association.
Japanese giant follows merger with minority stake in UK agency