Renault returns to C4 with £3m drama deal
Marketing WeekRenault is understood to be sponsoring Channel 4’s (C4) drama series next year in a deal worth more than £3m.
Renault is understood to be sponsoring Channel 4’s (C4) drama series next year in a deal worth more than £3m.
Britannia Music Company has appointed Proximity to handle the £12m relaunch of its business.
Kimberly-Clark (K-C) has moved European president for infant and childcare James Meyer to the newly created role of European head of marketing and corporate development, as it focuses on growth across Europe.
Packaged goods giant jettisons Domestos brand extensions to streamline UK product portfolio
Pfizer has joined forces with Cadbury Trebor Bassett to launch an assault on the breath-freshening strip market, with the roll-out of Listerine gum next year. It is the first time the Listerine mouthwash brand will have been extended int
Tissue manufacturer Georgia-Pacific has created two marketing positions, following the departure of UK marketing chief Steve Duncan, whose position was axed as a result of cost-cutting (MW October 31). Duncan will not be replaced. The move is part of a company restructure, which will create two divisions: kitchen roll and tissues, and toilet roll. Andy […]
McCain is to review its £15m advertising account after the demise of incumbent D’Arcy. The company has opted not to move to Leo Burnett, citing client conflict for the decision. The McCain account’s future has been subject to speculation since Publicis Groupe announced it was dissolving the D’Arcy network (MW October 17). The frozen food […]
Procter & Gamble (P&G) is planning an estimated £9m marketing and advertising blitz to support the launch of a Pantene haircare variant, Repair & Protect, next year.
Tissue manufacturer Georgia-Pacific has created two marketing positions, following the departure of UK marketing chief Steve Duncan, whose position was axed as a result of cost-cutting (MW October 31). Duncan will not be replaced. The move is part of a company restructure, which will create two divisions: kitchen roll and tissues, and toilet roll. Andy […]
Sega has appointed Mike Sherlock as European sales and marketing director as the games publisher prepares to return to the computer games market. He will report to European chief executive Naoya Tsurumi. Sherlock returns to Sega after an 18-month absence. In June 2001, he left his position as UK managing director for Sega Europe to […]
McCain is to review its £15m advertising account after the demise of incumbent D’Arcy. The company has opted not to move to Leo Burnett, citing client conflict for the decision. The McCain account’s future has been subject to speculation since Publicis Groupe announced it was dissolving the D’Arcy network (MW October 17). The frozen food […]