The Rugby Football League (RFL) has appointed Camelot director Chris Green as marketing director. Green takes up the role next month. He will have responsibility for the RFL’s marketing and media operations as well as commercial and corporate sales. He replaces Glen Baker, who left after less than six months in the job because of […]
It’s time that the retail sector, with its key audience access and effective in-store advertising, is recognised as a mass-media channel, says Jessica Hatfield
BSkyB will pull the plug on OPTA, its news service which supplies sports statistics to national newspapers, unless a suitable level of sponsorship is found. Up to 30 employees have been told about the closure, which is expected to take place next March.
Fox Kids Europe has signed a deal with BMG Europe to release two Fox Kids Hits music compilations a year. The albums will be available in the UK, Ireland and eight other markets.
Leisurelife Publishing is launching a magazine called Spa Life in January. The title will be bi-monthly, priced &£3.50.
Blue Orbit has created London Underground and press advertising for the St Lucia Tourist Board’s January campaign, which will continue to use the strapline ‘St Lucia Simply Beautiful’.
Diageo UK’s Smirnoff Ice is spending £1.4m on sponsoring free travel on London’s Underground network, Docklands Light Railway and London buses, during New Year’s Eve. It is the second year in a row that the premium packaged spirit brand has sponsored free travel in the capital alongside Transport for London and London Underground. A special […]
Virgin Cola is launching a pre-emptive strike against Coca-Cola by introducing a vanilla variant ahead of Vanilla Coke arriving in the UK. Virgin Vanilla goes on shelves at independent retailers this week in two-litre bottles. Negotiations are also under way to sell the product in major supermarkets from the new year. Princes Soft Drinks, which […]
Faced with grey-market imports, price-cutting retailers and moribund inflation, it’s not surprising that, on occasion, marketers have turned to price-fixing to maintain revenue and margins. But given this is largely illegal, is there any legit
Athletics brand New Balance has appointed Toby Richter as European marketing director. He joins from German agency Top Sportmarketing, and has previously held various positions at Adidas. Richter, a former athlete, will join the company on January 6 and will have responsibility for marketing European footwear and clothing. The appointment forms part of New Balance’s […]
BT, Conduit, InfoNxx, and One-Tel are among the companies that have launched directory enquiry services following the deregulation of the directory enquiries business yesterday (Tuesday).
The Portuguese Tourist Board is reviewing its £650,000 media-planning and buying account held by Prager Proximity.
BT has signed up to sponsor an interactive version of Who Wants to Be A Millionaire?, due to be broadcast on ITV1 for the first time on the digital-satellite platform following a deal between ITV and British Sky Broadcasting. ITV and BSkyB are understood to have agreed a deal that enables ITV1 to broadcast enhanced […]
BBC’s Bargain Hunt host David Dickinson will become the face of its first radio, outdoor and print branding campaign.
SC Johnson is to launch Circul-Air, a fan-driven air freshener, next year. The product will be supported by an estimated &£3m advertising and marketing campaign. The air freshener, a brand extension of Glade, will come fitted with a silent fan to “circulate fresh air” when it is plugged in. Circul-Air will retail at &£6.49. Industry […]