Month: December 2002

ITV1 Christmas schedule

Marketing Week

ITV1 has unveiled its Christmas schedule, which includes an adaptation of Goodbye Mr Chips, starring Martin Clunes that will be broadcast on Boxing Day. BBC1 is due to broadcast an Only Fools and Horses special on Christmas Day.

A little something from grandma

Marketing Week

The Diary’s many regular readers will recall last week’s lyrical waxing about Christmas presents from Christmas past. What it neglected to mention, however, was the particular subset of gifts that comes from grandma – pound-shop after-shave, ill-fitting hand-knitted jumpers, a 50p postal order… you know the stuff. But now matters have sunk to a new […]

ITV1 Christmas schedule

Marketing Week

ITV1 has unveiled its Christmas schedule, which includes an adaptation of Goodbye Mr Chips, starring Martin Clunes that will be broadcast on Boxing Day. BBC1 is due to broadcast an Only Fools and Horses special on Christmas Day.

Banks Hoggins O’Shea/FCB wins slice of Moss Bros brief

Marketing Week

Banks Hoggins O’Shea/FCB is one of a raft of agencies being signed up to work on a project basis for clothing retailer Moss Bros Group, which includes the Cecil Gee and Moss brands. Banks Hoggins is in talks to work on the Cecil Gee brand, while Potter Dow will work on the prestige brands Moss […]

TfL to appoint group marketing director in run-up to Tube merger

Marketing Week

Transport for London (TfL) has created the position of director of group marketing, ahead of the organisation’s merger with London Underground. The director of group marketing “will play a key role in the strategic development of the organisation”. As yet, there is no news of potential appointees. TfL and London Underground are to merge by […]

Wet by Beefeater

Marketing Week

Allied Domecq launches pear-flavoured gin Wet by Beefeater in the US today (Wednesday). A Spanish launch is planned in January, with other countries possible later in 2003.

Marketing bodies drop merger plans

Marketing Week

The Institute of Practitioners in Advertising (IPA), the Marketing Communication Consultants Association (MCCA) and the Public Relations Consultants Association (PRCA) have abandoned merger talks, after a study found considerable hostility to the idea among all three bodies’ members. Instead, the three groups are to form an umbrella organisation – the Communications Agency Federation (CAF) – […]

Snova takes on Christmas market with chocolate liqueur

Marketing Week

Snova, a London-based importer, is taking on the likes of Baileys, Malibu and Tia Lusso this Christmas with the UK launch of Or (Gold). The liqueur will be available in two flavours, chocolate and coconut, and is produced in Yugoslavia. The company, which specialises in importing brands from former Yugoslav states, is also launching a […]

Online campaign for 3

Marketing Week

TBWA/GGT has created an online advertising campaign for 3, the 3G network being set up by Hutchison 3G. The campaign will run over the next few weeks.