A strong ITV can only benefit commercial radio
Marketing WeekRadio is becoming more popular with advertisers as they recognise that it offers better value for money than TV, while being almost as effective, says Mark Swift
Radio is becoming more popular with advertisers as they recognise that it offers better value for money than TV, while being almost as effective, says Mark Swift
They may be underpaid, but firefighters are lucky – at least when they go on strike someone takes notice. Iain Murray demands equal rights for the non-essential
The battle over who owns the Stolichnaya vodka brand name has shifted up a gear. The Russian government has started production of its own version of the world-famous brand, but private company SPI Group – recognised in most countries as the legal trademark owner – is threatening to have any shipments of “new” Stolichnaya impounded […]
With their product innovation and strong branding, Australian wines are challenging the French for UK market leadership. Will a brand assault of their own help the French winemakers to hold firm? asks David Benady
ITV is expected to sign a deal with BSkyB in the next few days that will enable advertisers to run interactive advertising campaigns on ITV1 on the Sky Digital platform. As a result of the deal, Sky subscribers will also be able to interact with programmes such as Who Wants to Be A Millionaire? on […]
Express Newspapers has handed responsibility for launching its London evening free newspaper to Christian Toksvig. He joins from the Swedish company Metro International, which pioneered free newspapers in Europe.
TV Travel Shop is to sponsor ITV’s programming on New Year’s Eve and New Year’s Day, in a deal worth more than £500,000. The deal has been timed to coincide with the crucial post-Christmas holiday booking season. The TV holiday channel has faced stiff competition since last December when Thomas Cook launched its own travel […]
Hackett is launching a limited edition Rugby Football Union England Rose clothing range.
Pfizer has joined forces with Cadbury Trebor Bassett to launch an assault on the breath-freshening strip market, with the roll-out of Listerine gum next year. It is the first time the Listerine mouthwash brand will have been extended int
Lloyds TSB has appointed a senior Mars marketer, Helen Stevenson, director of group marketing and UK retail banking strategy. Stevenson replaces Jayne Almond, who is leaving, but will remain at the bank as an adviser for the next six mon
Thomas Cook is to shift its focus to target lifestyles rather than marketing specific destinations, and is looking for a top marketer to oversee the change in strategy.
Renault is understood to be sponsoring Channel 4’s (C4) drama series next year in a deal worth more than £3m.
Jazz FM is reviewing its £2m advertising business, held by WARL Change Behaviour, following its sale to Guardian Media Group for £44m in June (MW June 6).
Britannia Music Company has appointed Proximity to handle the £12m relaunch of its business.
Thomas Cook is to shift its focus to target lifestyles rather than marketing specific destinations, and is looking for a top marketer to oversee the change in strategy.