MediaCom has been appointed to manage the global media-buying and -planning account for Zapf Creation, a German doll manufacturer. The European and Australasian business was previously handled by Carat.
Consumers don’t understand ethical labelling and care little about how their groceries reach the shop – that seems to be the message of a new survey of British consumers. So are we really so uncaring, or could a concerted campaign of education
J Walter Thompson has created a Christmas advertising campaign for Wilkinson Sword. Entitled ‘Razor Sharp Skill’, the campaign promotes its Manchester United gift set.
General Mills has consolidated its £12 media business into Universal McCann, following a pitch against fellow roster agencies Carat and OMD.
The Institute of Practitioners in Advertising and the Incorporated Society of British Advertisers are set to present a joint statement opposing the proposed ITV merger to the Office of Fair Trading.
Patak’s, the Indian food company, has appointed Fiona Mannion as marketing director. Her appointment follows a four-month search. Mannion joins from natural foods supplier The Braes Group, where she was group marketing director. Her role was created after Patak’s sales and marketing director Alison Cannon left to become Grampian Country Foods’ first marketing director, ahead […]
BETC Euro RSCG co-founder and co-president Eric Tong Cuong is leaving the agency to become president of BMI Music, France.
Hakuhodo, the Japanese ad agency, is merging with two smaller agencies, Daiko Advertising and Yomiko Advertising, to create the world’s eighth-largest agency.
The organiser of music event the Mobo Awards is looking for UK companies to sponsor an American dance music spectacular. DanceStar USA The American Dance Music Awards will take place in March 2003 in Miami as an open-air event and will be broadcast on MTV2 in the US, on MTV Europe and on Star TV […]
When, oh when, will brands stop taking the “green with envy” approach to brand extension, and instead focus on extending into areas where they have expertise, relevance and, most importantly, a fighting chance? Having worked on the UK relaunch of Red Bull and being old enough to have seen Lucozade’s legendary repositioning exercise, it never […]
IPC Media has moved IPC Ignite! managing director Mike Soutar to the new role of editorial director for the entire IPC business. It has also made group marketing director Philippa Brown a board director.
Vivid Imaginations, the UK’s third-biggest toy manufacturer, is entering the pre-school market through a licensing agreement with US educational toy maker Neurosmith. A TV and press advertising campaign will back the launch of the pre-school range next year. Vivid holds the licence for brands such as Spider-Man, Sindy and Thunderbirds in the UK. It will […]
Britvic Soft Drinks is to launch a fizzy milk drink range next year. Freekin’ Soda will come in strawberry and orange flavours and be packaged in a 330ml plastic bottle.
The industry’s dining clubs have strict joining rules and long waiting lists, but are they anything more than an ego trip for members? Lucy Barrett reports
The Union has been appointed to handle the £500,000 ad account for Scotmid, the Scottish co-operative retailer.