J Walter Thompson Christmas campaign for Wilkinson Sword
J Walter Thompson has created a Christmas advertising campaign for Wilkinson Sword. Entitled ‘Razor Sharp Skill’, the campaign promotes its Manchester United gift set.
J Walter Thompson has created a Christmas advertising campaign for Wilkinson Sword. Entitled ‘Razor Sharp Skill’, the campaign promotes its Manchester United gift set.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
Coca-Cola’s senior director of media operations underlined the importance of being customer-centric in order to avoid siloed thinking.
When the whole country is your customer, delivering customer experience is a complex equation. Here, CX50 members from the public sector reveal their approach.