Limited edition Rugby Football Union range
Hackett is launching a limited edition Rugby Football Union England Rose clothing range.
Hackett is launching a limited edition Rugby Football Union England Rose clothing range.
TV Travel Shop is to sponsor ITV’s programming on New Year’s Eve and New Year’s Day, in a deal worth more than £500,000. The deal has been timed to coincide with the crucial post-Christmas holiday booking season. The TV holiday channel has faced stiff competition since last December when Thomas Cook launched its own travel […]
EasyCar is to turn the £5 London daily congestion charge into a marketing tool by putting a sticker in its car windows saying ‘Red Ken’s tax paid’.
IPC Media has moved IPC Ignite! managing director Mike Soutar to the new role of editorial director for the entire IPC business. It has also made group marketing director Philippa Brown a board director.
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.