Sega has appointed Matt Woodley as European marketing director as it gears up to reassert its position in the computer games market. Woodley will join Sega in February from Infogrames, where he was European marketing manager. He will report to Mike Sherlock, who was recently appointed as European sales and marketing director (MW December 5, […]
Different, a Newcastle-based ad agency, has created a press and poster campaign for the National Health Service to raise awareness of the dangers of smoking during pregnancy.
This year the UK’s ad agencies had a fine run at the Epica awards; with nine winners they came second only to the French agencies. Marketing Week editor Stuart Smith reviews Europe’s winning campaigns
Spa Magazines has launched a quarterly title, Spa Health & Beauty, retailing at £3.50.
J Walter Thompson, MI Marketing, One Bite, Seven, Storm and Tango have been shortlisted for the Vodafone retail advertising pitch. The review involves all the brand’s point-of-sale, in-store marketing and brochures, both in its own stores and those of other dealers.
Capital One has called a review of its £150m global advertising business. The review follows the closure of its incumbent agency D’Arcy. Publicis is expected to pitch for the business.
Federal Express is reviewing its £30m European, Middle Eastern and Asian (EMEA) advertising business, held by the BBDO network.
Sharp Electronics is launching a range of air purifiers that neutralise mould spores and germs, as well as eliminating odours such as cigarette smoke. It claims research has shown that the products may be able to eradicate the flu virus. The range marks Sharp’s first move into air purifying products. It believes that the Plasma […]
The media is a fashionable scapegoat for our obsessions with obesity and dieting. But can we really blame EMAP for our own congenital gluttony? asks Sean Brierley
Nectar has been ordered by the Independent Television Commission to amend its television ad after receiving complaints that BP outlets sharing sites with Safeway supermarkets were not taking part in the loyalty points scheme. Following confirmation from Nectar that 71 BP outlets were not taking part in the scheme, the ITC upheld complaints from four […]
Masius has won the launch task for new Tunbridge Wells Equitable Friendly Society brand, The Children’s Mutual. Press and TV advertising will break at the end of January.
GlaxoSmithKline (GSK) is preparing the launch of a new flavoured water under the Lucozade Sport umbrella brand to target gym users. Insiders suggest that the flavoured water will be called Hydroactive and will be aimed at fitness fans looking for an isotonic drink that helps rehydration and replaces lost minerals after exercise. The appeal will […]
Masius has won the launch task for new Tunbridge Wells Equitable Friendly Society brand, The Children’s Mutual. Press and TV advertising will break at the end of January.
Rivals Unilever and Procter & Gamble (P&G) are set to raise the prices of all their detergent powder and tablet brands by 4.
David Benady is absolutely right to say that the old certainties of advertising have been blown apart (MW January 9). However, he omits a key point. While I agree that creativity is a key factor in determining the success of a direct marketing campaign, what about the targeting and profiling? As a direct mail computer […]