Npower is ditching plans to become a home services brand and is shifting its focus away from telecoms and onto the gas and electricity market. It is understood that the shift in strategy follows Andrew Duff’s appointment as the new chief executive in September last year. Duff joined npower from parent company Innogy and replaced […]
Unique Digital has been appointed to handle the online media planning and buying for eBookers.
Gola, the sportswear brand, is launching a campaign to promote its Gola Classics sports shoe range. It is the first campaign to be created for Gola by Huddersfield-based agency Junction Advertising Group, which Gola’s owner D Jacobson & Sons appointed as its global agency earlier this month.
Marketers have to listen to customers when preparing a launch or redesign, but to what degree should they do so? Underor over-reliance on market research can leave a brand out of touch or hamstrung by indecision. By Ruth Prickett
Virgin Mobile is to sponsor the ‘Desperate and Dateless Ball’, to be held on February 15, for a second year. The event is organised in conjunction with the Red Cross and will be held at venues in London, Cardiff and Leeds.
Computer-based tuition has had a real impact on staff training and with online courses, distance learning is a practical and viable alternative for businesses and staff. By Martin Croft
HIT Entertainment, the toy company that owns Bob the Builder and Thomas the Tank Engine, has restructured its marketing division to focus on building global brands. Marketing director Hayley Fraser Mackenzie becomes brand business director.
Nationwide has renewed its sponsorship of the Wales football team for the next four seasons.
British Supermodel Sophie Dahl is the face of the knitwear brand Pringle of Scotland’s spring/summer 2003 women’s collection. The campaign, which has been shot by photographer Jonathan Bookalill, sees Dahl posing in the style of a Fifties’ pin-up girl, but dressed in modern Pringle clothing. The theme draws on Pringle’s history as a brand popular […]
Camelot has confirmed that Billy Connolly will no longer be used as the face of its advertising, as tipped in Marketing Week (October 7, 2002)
Lambeth council is refusing to negotiate with outdoor companies over the destruction of ‘illegal’ sites. Is there any hope for them? asks Lucy Barrett
Channel Health is looking for a sponsor for a week of programming around National No Smoking Day (March 12), to be broadcast to its in-home and in-surgery viewers.
Blacksheep has created the Co-operative Bank’s first TV advertising campaign, which will air from the end of January. The ads promote the bank’s credit cards.
Major US chocolate manufacturer Hershey is launching a range of products in the UK, a market in which it is notoriously difficult to gain a foothold. Gemma Charles considers the company’s chances of sweet success.
Joshua, Morgan, Kemp & Partners and TLG have joined TBWA/GGT Direct on NatWest’s £20m direct marketing agency roster.