Watford FC seeks sponsorship deal
Watford Football Club is seeking a two-year sponsorship deal for next season. Toshiba has offered to renew its sponsorship, but has allowed the club to take the deal out to the market.
Watford Football Club is seeking a two-year sponsorship deal for next season. Toshiba has offered to renew its sponsorship, but has allowed the club to take the deal out to the market.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.