The World Health Organisation’s latest report on sugary and fatty foods has produced a flurry of activity and comment (MW May 1). Speaking at a food sector conference recently, I had occasion to debate the effects this report may have on food brands. The trend for being health conscious and concerned about food ingredients is […]
Discovery Foods is extending its brand into a new category, with the launch of a range of pasta sauces called the New York Italian Big Flavour Pasta Sauce range. Discovery has in the past been associated with Mexican and American sauces, but its new sauce range will be positioned as an alternative to traditional Italian […]
Samsung Electronics UK has handed marketing responsibility for its consumer electronics division to client services director Saul Pearce. He took over from the division’s managing director Paul Hartridge earlier this month. Pearce, a former group managing director at Grey Worldwide London will retain his existing responsibilities as client services director for Cheil Communications, a subsidiary […]
Capital Radio Group has promoted head of sponsorship and promotion Mike Hope-Milne to brand sales director as part of a further restructuring of its commercial department. His promotion comes weeks after commercial marketing director Linda Grant was promoted to commercial managing director for Capital’s London stations (MW May 1) and group sales director Chris Bennett […]
Sony, the electronic goods company which makes PlayStation, has been rated as the UK’s best company when it comes to marketing, in a poll of marketers conducted by Marketing Week. Walkers Snacks was runner-up in the Top 100 Marketing Companies Poll, with Tesco taking third place. When the survey was last carried out ten years […]
…The Observer will be the first brand to advertise on wine wraps in Oddbins stores. The campaign will promote Observer Food Monthly.
…ITV1 is understood to be considering moving News at Ten to a 10.30pm fixed slot.
Many of today’s DM agency bosses cut their teeth during the deep recession of the early Nineties. David Reed asks some of them what they learned in those difficult times and how they have applied the lessons in the current downturn
Markettiers4dc, the radio and online ad agency, has won the radio advertising account for Sainsbury’s. It will create, plan and buy all of its local radio advertising.
Samsung Electronics UK has handed marketing responsibility for its consumer electronics division to client services director Saul Pearce. He took over from the division’s managing director Paul Hartridge earlier this month. Pearce, a former group managing director at Grey Worldwide London will retain his existing responsibilities as client services director for Cheil Communications, a subsidiary […]
The Environment Agency is seeking an ad agency to handle its £2m national public-awareness campaign on flooding.
…BBC Magazines has been appointed by the Royal Opera House to produce a magazine titled About the House, to be published five times a year.
…ITV1 is understood to be considering moving News at Ten to a 10.30pm fixed slot.
TBWA/London has created a pan-European campaign for premium ice cream brand Häagen-Dazs. The campaign will roll out across Europe from this summer and break in the UK in the autumn. There are two ads: the first one, for Strawberry Cheesecake flavour, shows distorted images of New York that are revealed as reflections in a spoon. […]
Many of today’s DM agency bosses cut their teeth during the deep recession of the early Nineties. David Reed asks some of them what they learned in those difficult times and how they have applied the lessons in the current downturn