Diadora UK, a division of the Italian sportswear brand, is outsourcing its marketing following the departure of its most senior marketer, Simon Bartle. The brand will be the first client for Bartle’s new marketing consultancy, Get Real. Bartle, who has been marketing manager at Diadora for three years, will continue to develop the marketing strategy […]
David Campbell, the former chief executive of Chris Evans’ Ginger Group, will take up the position of chief executive at the London Tourist Board from June 9.
Disagreements between the Government and Cancer Research UK are hindering the appointment of an ad agency for the charity’s government-funded anti-smoking campaign. Cancer Research UK wants to conduct research into the effectiveness of anti-smoking campaigns around the world, but was told by the Department of Health, which is funding the project, to restrict its activities […]
Richard West in Tidy Profit in Junk (MW April 10) is right to point out that the print and mail industry needs to pay greater attention to quality in its activities. We’ve all suffered from doormats full of rubbish for previous occupants. While this is an irritation, this type of error does not often cause […]
We have been asked to point out that Tim Ward received a job offer from Friends Reunited to be its first marketing director prior to his decision to leave the Financial Times, and that he remains at the FT until the summer (MW last week).
Early last month (MW April 3) the Diary brought you news of some foolhardy souls who were about to set off for the North Pole in a bid to escape summer. Well, no doubt having heard that summer’s been cancelled this year, or so it seems, they’ve returned – and with a trophy too. So […]
Sports agency IMG’s leadership is expected to be contested between Bob Kain, head of the group’s North and South American business, and Alastair Johnson, president of IMG International. IMG founder Mark McCormack died last week.
Hutchison 3G UK’s strategy and marketing director Lisa Gernon is cutting the number of days she works for the company to two days a week, and is taking an advisory role. The company confirms that it is looking to recruit a new marketing director. (News Analysis)
When you ask marketers to rate their peers and pull together the nominations, the outcome is pretty predictable. It appears that marketers are captivated by high-flying entrepreneurial businessmen, rather than by the great and good of the day-to-day world of marketing. A poll of marketers commissioned by Marketing Week for Horizons – a special supplement […]
Propaganda, the marketing consultancy, has created a £1m campaign for haircare company gdh. TV advertising will break this month on MTV, E4 and Fashion TV.
Communications “super-regulator” Ofcom “welcomes” proposals for the self-regulation of broadcast advertising, following a model similar to that of the the Advertising Standards Authority (ASA), which regulates non-broadcast advertising. Speaking at the Advertising Association’s (AA) annual lunch this week, Ofcom chairman Lord Currie said: “The Communications Bill gives Ofcom a ‘mini-handbook’ of guidance on good regulatory […]
J Walter Thompson has created a campaign for Unilever Bestfoods’ Lipton Ice Tea, which includes the brand’s first television ads for a decade and its first foray into cinema advertising. The campaign, which uses the strapline ‘Don’t knock it, until you’ve tried it’, breaks today (Wednesday).
Granada has reported a 35 per cent rise in profits before tax and exceptional items to &£65m for the six months to the end of March, compared with the same period last year. However, after exceptional items, it made a net loss of &£13m. Chairman Charles Allen warned that its ITV1 advertising revenue would be […]
Scholz & Friends has been appointed as the European lead agency for Siemens home appliances. It already handles the UK business.
Volkswagen has appointed Ralf Otto Limbach as global marketing manager. He moves from his position as Latin America president and executive director. He replaces Robert Büchelhofer who resigned from the board last month due to a disagreement over strategy.