Asda’s head of marketing for its George clothing brand, Claire Bulman, has joined Girobank, part of the commercial banking arm of Alliance & Leicester in the same role. Asda is recruiting a replacement for Bulman, who reported to retail and marketing director Simon Singleton. Bulman joined as George head of marketing from Matalan in 2001, […]
Dennis Publishing has appointed Point Blank Design to handle the advertising business – estimated to be worth &£3m – for men’s title Maxim, as part of an attempt to arrest a decline in the magazine’s circulation. This is the first time that the magazine has appointed an agency to handle its above-the-line advertising. Point Blank […]
OMD is poised to pick up easyJet’s £26.5m European media planning and buying account.
Lager manufacturer Anheuser-Busch (A-B) has launched a “thank-you programme” offering British servicemen, who have served in Iraq, free entrance to theme parks in the US. A-B took out a full-page ad in The Sunday Times to announce “Operation Salute” to extend its “gratitude” to members of the British Army, Royal Navy and Royal Air Force. […]
Asda’s head of marketing for its George clothing brand, Claire Bulman, has joined Girobank, part of the commercial banking arm of Alliance & Leicester in the same role. Asda is recruiting a replacement for Bulman, who reported to retail and marketing director Simon Singleton. Bulman joined as George head of marketing from Matalan in 2001, […]
Van Wagner has built its first super site on Network Rail bridges following its appointment earlier this year to manage advertising on the company’s bridge spans. The first advertiser to use the site is ISIS Asset Management, booked by Ptarmigan Media and IPM.
BBC Broadcast has appointed Nick Barham, a former senior planner at Bartle Bogle Hegarty, as head of strategic planning. It has also appointed Catriona Tate, a former senior planner at Bates UK, to head the UKTV client services team…
Yahoo is sponsoring dustmen, rubbish trucks, wheelie bins and bin-bags for this week’s ‘Dump the Junk Day’. If the sponsorship is successful, Yahoo says it may increase its length and is already negotiating with refuse contractor Onyx and the London Boroughs of Westminster and Southwark about this possibility. Yahoo claims the use of rubbish materials […]
HHM has been appointed by the Welsh Development Agency to develop a marketing strategy for its £3m Innovation Action Plan project to support competitive business innovation in the region.
The Guardian is producing a 36-page A5 supplement in a tie-up with Nissan this Saturday (May 24). It is an A to Z guide to colourful phrases based on Nissan’s ‘Do You speak Micra?’ campaign…
As a member of the Direct Selling Association, I received the Trading Standards Institute’s (TSI) recent call to ban doorstep cold calling with trepidation. Direct marketing is often criticised when reports of overbearing salesmen prompt consumers to question all forms of cold calling. A clear distinction needs to be made by our industry between this […]
In response to Richard West’s article, Tidy Profit in Junk, I think there needs to be a greater emphasis on the role of predictive analytics to enable better targeting and return on investment for direct marketing. But of course, before we can perform advanced analytics we need to collect relevant data. I don’t totally agree […]
Corporate Edge has been appointed by shirt catalogue company Charles Tyrwhitt to create a ‘brand vision’.
Surrey County Cricket Club corporate development director Nick Cooke has left the club without a job to go to, following the club’s failure to find a shirt sponsor for this summer. Despite not having lost a game so far this season, the club has failed to attract a sponsor. Surrey originally asked for £300,000 for […]
A ‘sexy’ image overhaul isn’t the way to graduates’ hearts. If business wants to attract the young, it must simply show a talent for what it does, says George Pitcher