Mother creates outdoor ad campaign for Oasis
Marketing WeekMother has created an outdoor advertising campaign for the relaunch of Coca-Cola Great Britain brand Oasis. The drink has been reformulated and two new flavours added.
Mother has created an outdoor advertising campaign for the relaunch of Coca-Cola Great Britain brand Oasis. The drink has been reformulated and two new flavours added.
Euro 2004 event sponsors Coca-Cola, Carlsberg, McDonald’s and JVC will also appear as broadcast sponsors of ITV’s coverage of the event. The deal has been negotiated direct with UEFA as part of the event sponsorship contract, and not with Granada Enterprises.
Forget Maxim, forget the budget airlines, forget “Boring as fcuk”: the real issue in advertising is bicycles – and folding bicycles in particular. Woe betide the advertiser that dares to mock the collapsible cog-driven contraptions (and where would be the challenge in that?), for they will have to face the wrath of Dahon. Sadly, Dahon […]
Bacardi-Martini’s top UK marketer Maurice Doyle has taken on the newly created role of commercial director to oversee all sales and marketing activities at the wine and spirit company. The company has restructured its commercial operations under the one position and no replacement for Doyle’s former role of marketing director will be sought. Doyle joined […]
Norwich Union Healthcare has awarded its multi-million pound direct marketing account to Bright, after incumbent agency Draft London was left off the pitch list (MW August 14). Bright won the business in a final three-way pitch after an original shortlist of ten was selected. The other agencies were Baber Smith, Black Cat, Breckenridge & Viana, […]
Morecambe and Wise it may not have been, but the Desmond and Jones double act, which made its debut in the FT last week, certainly managed to raise a few wry chuckles at David Elstein’s expense. Neither the authorship nor the timing of the humorous diatribe should surprise. Desmond (Mick) and Jones (Clive) are increasingly […]
Diageo has appointed Tullo Marshall Warren (TMW) as its below-the-line agency to handle the relationship marketing for its premiums range, beating off competition from EHS Brann and KLP Euro RSCG. TMW will begin work this year on the premiums brands, which include Tanqueray gin, Johnnie Walker Black Label and its classic malts range, but the […]
Tesco has signed a deal with Colgate-Palmolive to promote Oral Health Month in September. Colgate is to donate 50p per toothbrush collected in secure units at the supermarket to the Facial Surgery Research Foundation.
After reading the article “And for the lady?” (MW last week), I thought, surely it is common sense, if you are spending money on an event – whether it is for client entertaining or staff thankyous – to ask guests for their views and preferences. I know you can’t please everyone all of the time, […]
A summer of booze-fuelled misbehaviour by young Britons abroad, and a slew of doom-laden statistics about alcohol consumption, have put pressure on those who market drinks and holidays. But is our apparent descent into loutish alcoholism their
The Sunday Times is hoping a monthly CD-ROM supplement will make it attractive to young readers and reel in fresh advertisers. By Branwell Johnson
The International Olympic Association is to launch a marketing campaign to attract two global sponsors, as well as domestic partners, for the 2008 Beijing Olympic Games.
The launch date for the Royal Mail’s autumn advertising campaign is under threat because of possible industrial action by UK postal workers. The strike would directly affect the planned launch of Royal Mail’s TV campaign, which is due for a mid-October release. The campaign is the first work by Abbott Mead Vickers.BBDO, which was appointed […]
Household goods maker SC Johnson is to launch several air freshening products under its Glade brand this autumn to counter increased competition from Sara Lee’s Ambi-Pur and Reckitt Benckiser’s Airwick brands. Glade 3-in-1 will be the first to hit the market, a layered candle that burns through three different flavours to create a variety of […]
Classic FM is extending its brand into publishing with the launch of the Classic FM Pocket Book of Music next month. The book, which has been written by Classic FM managing editor Darren Henley and creative director Tim Lihoreau, is the start of a new partnership between music publisher Boosey & Hawkes and the station, […]