The Times overhauls Saturday edition
The Times is overhauling its Saturday edition with the introduction of a health and wellbeing section called Body&Soul, a home entertainment magazine called The Eye and a culture section called Weekend Review…
Ritson is right, pre-testing has transformed marketing effectiveness
Peter FieldThe effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
Promotions, advertising, long-term effectiveness: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Confused.com appoints CMO to drive ‘new era’ for the brand
Grace GollaschFormer Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.
The right to play with distinctive assets first requires ruthless consistency
Cathal GillenCreatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed?