HHCL/Red Cell develops outdoor Sky One campaign

HHCL/Red Cell has developed an outdoor campaign for Sky One promoting the channel’s exclusive screening of the third series of television drama 24. The strapline reads: ‘If you don’t get Sky you don’t get Jack.’

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Pepsi re-signs Becks

Marketing Week

Pepsi has re-signed England football captain David Beckham in a £15m deal to represent the brand together with new football signings Ronaldhino and Francesco Totti. Beckham’s face will appear on Pepsi cans and the contracted players will front the new ‘Dare for More’ campaign.

Gillette drives forward M3 Power launch

Marketing Week

Gillette has brought forward plans for the launch of the first battery-operated system razor, in a reaction to the threat of Wilkinson Sword’s recently launched Quattro razor. The product is being fast-tracked to market under the codename “Mach 3 Quantum” in the US, although industry sources say this name will be scrapped prior to launch […]