Finding a quick fix
Marketing WeekMarketing courses providing anything more than the basic tools to do the job suffer from poor attendance figures. So how can such courses attract ad agency staff? By Jo-Anne Flack
Marketing courses providing anything more than the basic tools to do the job suffer from poor attendance figures. So how can such courses attract ad agency staff? By Jo-Anne Flack
Marks & Spencer has launched a three-day print advertising campaign to reassure customers about the origins of its chicken products. It comes amid concerns over the bird flu epidemic in south-east Asia – a third of all chicken consumed in the
The Methodist Church is distributing 500,000 postcards in cinemas, bars, universities and further education colleges to encourage young people to go to church. The campaign asks people to think what the 11th commandment would be in 2004. The postcards feature a combination of serious and quirky images, including pictures of war cemeteries and a naked […]
Alfa Romeo is looked for a UK marketing director following the departure of Robert Frost after just over a year in the job. A spokesman for parent company Fiat Auto (UK) says Frost left “to pursue his own business interests” and that the company is conducting interviews for a replacement. Alfa Romeo sales director Jeff […]
TBWA Worldwide has strengthened its position on the Masterfoods roster by scooping the global account for flagship dog food brand Pedigree from Grey Worldwide. It is understood to be worth $100m (&£55m). The decision, which was made in the US, comes just a week after Masterfoods shifted its &£60m global Skittles and medicated confectionery business […]
WCRS has created a TV campaign for Ferrero’s Kinder Bueno.
Radnor Hills Mineral Water Company is launching a range of soft drinks called Honest To Goodness. The product is made from sparkling spring water and fruit juice.
Good old (or rather, young) Paul Geddes. Only 34 and already he’s in charge of two major retail banking brands. Rather a step up from his old job at Argos, where he was tasked with making the phrase “Requires ten AA batteries. Order two of 980/2759 at &£2.99 each” sound tempting. What is less well […]
The Digital Radio Development Bureau and GWR Group chairman Ralph Bernard has called on the Government to set a date for the analogue radio signal to be switched off.
Tesco Personal Finance is launching its first radio campaign to promote its loans. The ads will coincide with a re-run of its TV campaign that features talking trolleys.
Avon Products has appointed John Owen as senior vice-president for Europe, the Middle East and Africa; and Robert Toth to the new post of executive vice-president, international.
Red Cell network co-chief executive officer Lee Daley is leaving the company to seek new challenges. The WPP-owned network will be headed solely by chief executive officer Andy Berlin, chairman of New York-based Berlin Cameron/ Red Cell. Berlin will retain his responsibilities at Berlin Cameron/ Red Cell. Daley was also made chairman of HHCL/Red Cell […]
A succession of memorable ads might be thought an adequate safeguard against a brand running into difficulties. However, Holsten’s troubles, which will likely see it being swallowed up by Carlsberg, show that brands have to focus on more than
Marketing Week has commissioned the first study into the UK’s most admired and successful industry players.
Danepak Bacon and Sacla pasta sauces are both reviewing their agency arrangements following last week’s announcement that creative agency Mitchell Patterson Grime Mitchell (MPGM) is to close. At least two of the agency’s accounts – Bayer and Cornhill Direct – are moving to Baby Creative, an agency that was set up by former partners of […]